Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute social media strategies aligned with marketing and business objectives.
  • Define and track KPIs for engagement, audience growth, traffic, and conversions.
  • Build and manage content calendars across LinkedIn, Instagram, Facebook, TikTok, X, and YouTube.
  • Write, edit, publish, and schedule platform-specific content across social channels.
  • Collaborate with designers, video editors, content teams, and leadership on multimedia assets and campaign messaging.
  • Monitor comments, direct messages, mentions, and audience interactions daily.
  • Respond to community inquiries and escalate customer support or reputation-related issues when needed.
  • Launch and manage organic and paid social campaigns for product launches, events, and brand initiatives.
  • Track performance metrics, conduct A/B testing, and prepare weekly and monthly reports.
  • Share audience insights and collaborate cross-functionally with marketing, PR, content, customer support, and paid media teams.

Requirements

  • 2+ years of professional social media management experience.
  • Experience managing multiple social platforms including LinkedIn, Instagram, TikTok, Facebook, X, and/or YouTube.
  • Proficiency with social scheduling and analytics tools such as Hootsuite, Sprout Social, Buffer, or HubSpot.
  • Strong writing, editing, and content creation skills.
  • Familiarity with design tools such as Canva or Adobe Creative Suite.
  • Strong understanding of engagement metrics, audience growth, and content optimization.
  • Experience managing brand accounts in SaaS, e-commerce, agencies, or professional services (preferred).
  • Experience with influencer partnerships and UGC campaigns (preferred).
  • Familiarity with paid social advertising platforms (preferred).
  • Experience handling brand reputation or social media crisis management, or supporting founder-led/personal brand growth (preferred).

Interested in this position?

Apply directly on the company website

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