VP, Social Media

1 month, 2 weeks ago
Full-time
Lead
Marketing and Growth
Inizio Evoke

Inizio Evoke

Inizio Evoke is a global health marketing and communications platform that focuses on transforming healthcare by leveraging data-driven insights and human-centric strategies to enhance patient support and market access solutions.

Professional Services
Founded 2000

Description

  • Lead strategic social media and influencer programs across multiple healthcare and consumer health accounts.
  • Advise clients on social strategy, digital trends, content, and platform innovation.
  • Oversee end-to-end planning and execution of social campaigns with a focus on quality, compliance, and measurable impact.
  • Partner with creative, media, digital, and account teams on integrated health communications programs.
  • Lead client workshops, training sessions, platform trend briefings, and social media best-practice sessions.
  • Use data, analytics, and social listening insights to inform strategy and recommendations.
  • Build, mentor, and develop high-performing teams.
  • Drive new business growth through pitches, strategic proposals, and identifying opportunities.
  • Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments.

Requirements

  • 10+ years of experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors.
  • Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels.
  • Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling.
  • Experience leading complex client relationships and managing integrated social programs across multiple accounts.
  • Knowledge of healthcare compliance environments and approval processes is highly desirable.
  • Proven leadership experience mentoring and developing teams.
  • Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches.
  • Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar.
  • Commercial acumen with experience managing budgets, forecasting, and supporting business growth.

Benefits

  • Base salary range of $110,000 to $160,000 USD.
  • Flexible work environment.
  • Great compensation packages.
  • Company-paid medical and dental benefits.
  • 401(k) plan.
  • Tuition reimbursement.
  • Flexible time off.
  • Learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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