Senior Media Buyer (Meta Ads Specialist)

9 hours, 53 minutes ago
Full-time
Senior
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and scale Facebook and Instagram ad campaigns in Meta Ads Manager across multiple accounts.
  • Own paid acquisition performance end-to-end, from creative direction through campaign execution and scaling.
  • Develop ad angles, concepts, and copy that drive conversions.
  • Lead the production of static ads, UGC videos, and video scripts, and brief designers and video editors clearly.
  • Test audiences, creatives, and offers continuously to identify winning combinations and scale them quickly.
  • Monitor, analyze, and optimize campaign performance daily across CPL, CPA, ROAS, budgets, targeting, and bids.
  • Translate campaign data into actionable decisions and improve results consistently across accounts.
  • Collaborate with internal teams to align campaigns with revenue goals and funnel performance.
  • Manage large monthly ad budgets and ensure efficient spend allocation.
  • Own outcomes and scaling decisions rather than only executing campaign setup.

Requirements

  • 3+ years of experience running Facebook and Instagram ads at a high level.
  • Proven experience managing $10K+ per month in ad spend.
  • Experience managing multiple accounts simultaneously, ideally 5+ accounts.
  • Strong expertise with Meta Ads Manager, Facebook Business Suite, and pixel tracking/conversion optimization.
  • Ability to analyze data deeply and make fast decisions based on performance metrics.
  • Strong copywriting skills for high-converting ads.
  • Experience managing $100K–$250K+ monthly budgets is preferred.
  • Strong understanding of full-funnel strategy is preferred.
  • Hands-on experience with UGC workflows, video ad production, and AI tools such as ChatGPT is preferred.
  • Familiarity with GoHighLevel and Close CRM is preferred.

Benefits

  • Remote-first position with U.S. working hours in EST.
  • Full-time employment.
  • High ownership and accountability in a fast-paced execution environment.
  • Opportunity to work with serious ad budgets and have direct impact on revenue growth.
  • Interview process includes an initial phone screen, recruiter video interview, client interview, and offer/background verification.

Interested in this position?

Apply directly on the company website

Apply Now

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