Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build and execute full-funnel B2B growth and demand generation strategies.
  • Own inbound and outbound demand generation channels, including content, SEO, email, LinkedIn, and campaigns.
  • Manage paid advertising campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
  • Optimize campaigns for CPL, CAC, ROAS, conversion rates, and revenue contribution.
  • Run structured testing on audiences, creatives, messaging, and landing pages.
  • Support SEO strategy, keyword targeting, organic traffic growth, and inbound demand.
  • Own CRM, email, and marketing operations in HubSpot or a similar CRM.
  • Build nurture sequences, lead scoring systems, automation workflows, and improved attribution/reporting.
  • Collaborate closely with sales, leadership, and internal or external teams to align on pipeline goals and fix execution bottlenecks.
  • Review performance data daily, analyze funnel metrics, and launch growth experiments to improve results.

Requirements

  • 5+ years of experience in B2B digital marketing or growth marketing.
  • Proven track record of driving pipeline growth, qualified leads, and revenue impact.
  • Strong experience with LinkedIn Ads, Google Ads, Meta Ads, and HubSpot or a similar CRM.
  • Experience managing multi-channel demand generation campaigns.
  • Strong analytical, reporting, and funnel optimization skills.
  • Excellent written and verbal English communication skills.
  • Experience in SaaS, agencies, or service-based businesses is preferred.
  • Exposure to outbound marketing and sales enablement workflows is preferred.
  • Experience mentoring or leading teams is preferred.
  • Strong understanding of B2B attribution and conversion rate optimization (CRO) is preferred.

Benefits

  • Remote role with U.S. EST working hours.
  • High-ownership position with direct influence on revenue and growth.
  • Multi-channel marketing exposure across paid, organic, outbound, and CRM.
  • Opportunity to work closely with leadership and cross-functional teams.
  • Clear growth path into Head of Marketing, Growth Lead, or Marketing Director.

Interested in this position?

Apply directly on the company website

Apply Now

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