Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute full-funnel B2B growth strategies to increase qualified pipeline and revenue.
  • Build and scale multi-channel inbound and outbound demand-generation programs.
  • Plan, launch, and optimize LinkedIn, Google, and Meta advertising campaigns.
  • Monitor and improve CPL, CAC, ROAS, lead quality, and conversion rates.
  • Run A/B tests on audiences, creative, messaging, landing pages, and website content.
  • Support SEO through keyword research, content planning, search-intent optimization, and organic lead-generation initiatives.
  • Manage CRM and marketing operations, including lead nurturing, scoring, email sequences, automation, attribution, and reporting.
  • Partner with sales, leadership, internal teams, and vendors to align initiatives with revenue goals and present growth insights.
  • Identify operational bottlenecks and improve marketing processes, systems, workflows, and best practices.

Requirements

  • 5+ years of experience in B2B digital marketing, growth marketing, or demand generation.
  • Proven success driving pipeline growth, MQLs, SQLs, and revenue impact.
  • Hands-on experience with LinkedIn Ads, Google Ads, and Meta Ads.
  • Experience using HubSpot or a similar CRM platform.
  • Experience managing multi-channel demand-generation campaigns.
  • Strong analytical ability to measure campaign performance, ROI, attribution, and marketing analytics.
  • Excellent written and verbal English communication skills.
  • Understanding of long B2B sales cycles, funnel optimization, and conversion rate optimization.
  • Experience in SaaS, agency, or service-based businesses (preferred).
  • Experience with outbound marketing, sales enablement, leadership, or team mentoring (preferred).

Benefits

  • Full-time remote position based in Pakistan.
  • Work during U.S. business hours (EST).
  • Opportunity to own and scale high-impact B2B growth and revenue initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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