Senior Paid Social Specialist

2 weeks, 6 days ago
Full-time
Senior
Marketing and Growth
Grüns

Grüns

Grüns is a company that offers comprehensive daily nutrition solutions to fill the nutrition gaps experienced by 92% of people. Their products support gut health, energy, immunity, recovery, beauty, and focus with plant-based, vegan, and gluten-free op...

Food Products
1-10

Description

  • Own day-to-day campaign management, optimization, and pacing across Meta for Grüns Adult and support emerging brand launches.
  • Manage and optimize paid social spend at scale, including millions in monthly Meta investment.
  • Execute full-funnel paid social strategy across prospecting, retargeting, and retention.
  • Partner with the Creative Strategist to concept, test, and iterate on ad creative.
  • Lead structured creative testing programs and translate results into actionable insights on creative, audience, and bidding.
  • Support and scale whitelisting and creator amplification programs from selection and briefing through performance iteration.
  • Monitor performance daily against CAC, ROAS, and revenue targets and make proactive adjustments.
  • Contribute to landing page and CRO initiatives that improve site conversion from paid traffic.
  • Stay current on platform changes, creator trends, and emerging tools, including AI.

Requirements

  • 3-5+ years of hands-on paid social experience in DTC or a high-growth agency.
  • Deep, current expertise in Meta Ads Manager and complex, multi-objective campaign management.
  • Strong understanding of performance marketing fundamentals, including CAC efficiency, attribution, and incrementality.
  • Hands-on experience with MTA platforms such as Triple Whale, Northbeam, or similar.
  • Experience managing meaningful budgets and delivering efficiency targets.
  • Hands-on experience with whitelisted or creator-led advertising.
  • Understanding of how paid media performance connects to omnichannel outcomes, including retail sell-through.
  • Some TikTok exposure and a willingness to build fluency on the platform.
  • Clear cross-functional communication skills and ability to turn performance data into actionable stories.

Benefits

  • Base salary range of $90,000-$100,000 depending on experience.
  • Competitive total compensation package.
  • Fully remote, high-trust work environment.
  • Biannual in-person off-sites.
  • Comprehensive benefits package supporting team well-being and growth.
  • Strong benefits coverage for employees and their families.
  • Generous PTO.
  • Free Grüns subscriptions.

Interested in this position?

Apply directly on the company website

Apply Now

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