RemoteLeaf Logo
Log in Sign up

Product Marketing & GTM Lead

3 hours, 41 minutes ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Senior
Product Marketing Manager
Product Management
Copywriting Email Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 430

Description

  • Own end-to-end GTM strategy and execution for two SaaS product launches.
  • Develop positioning, messaging, target audiences, distribution, acquisition, demand generation, and launch plans.
  • Recruit beta users and early adopters through outbound and acquisition campaigns.
  • Create landing pages, email campaigns, outreach sequences, onboarding flows, and launch materials.
  • Write and refine conversion-focused copy based on customer feedback and performance data.
  • Test channels, audiences, offers, and messaging while monitoring funnel conversion and pipeline generation.
  • Build GTM infrastructure, document processes, and turn successful experiments into repeatable playbooks.
  • Collaborate directly with leadership and stakeholders to execute launch experiments quickly.
  • Analyze beta engagement, campaign performance, acquisition results, and other GTM metrics.
  • Apply learnings from the first product launch to improve the second launch.

Requirements

  • 4–8 years of experience in GTM, product marketing, growth marketing, or demand generation.
  • Proven experience launching at least one B2B SaaS product end-to-end.
  • Experience as an early GTM hire or in an early-stage startup environment.
  • Strong understanding of SaaS positioning, messaging, and customer acquisition.
  • Excellent copywriting and conversion-focused messaging skills.
  • Hands-on experience with outreach campaigns, demand generation, product launches, and user acquisition.
  • Ability to build GTM processes and systems from scratch.
  • Strong analytical skills and ability to use campaign and user data to guide decisions.
  • Ability to work independently with minimal structure and iterate based on customer feedback.
  • Preferred: experience as a GTM hire among employees #1–5, product-led growth, beta programs, founder-led marketing, or multiple launch playbooks.
  • Preferred: familiarity with CRM, marketing automation, email marketing, and landing page platforms.

Benefits

  • Full-time remote role with flexible U.S. business hours.
  • High ownership as the first GTM hire.
  • Direct collaboration with startup leadership.
  • Autonomy to shape positioning, acquisition, experimentation, and growth strategy.
  • Opportunity to build the GTM function and systems from the ground up.
  • Potential career progression into Head of Growth, Product Marketing Lead, or GTM Director.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Hevo Data

VP Product Marketing

Hevo Data 251-1K IT Services

Hevo is hiring a Product Marketing Leader to shape product positioning, enable sales and customer advocacy, and lead go-to-market strategy for its no-code data pipeline platform serving more than 2,000 companies.

United States Full-time Lead Product Marketing Manager
3 hours, 26 minutes ago
Flosum

Salesforce Technical Evangelist (UK)

Flosum 51-250 Internet Software & Services

Flosum is seeking a Salesforce Technical Evangelist to represent its native Salesforce DevOps and data management platform through technical content, events, webinars, and community engagement.

United Kingdom Full-time Senior Product Marketing Manager Social Media Manager
CI/CD Content Marketing Digital Marketing Salesforce Social Media Marketing
3 hours, 56 minutes ago
Triple Whale 🐳

Product Marketing Manager, Technology Partnerships

Triple Whale 🐳 51-250 IT Services

Triple Whale is seeking a Product Marketing Manager, Technology Partnerships to bring strategic platform partnerships and partner-built integrations to market through clear positioning, launch planning, enablement, and customer proof.

United States Full-time Mid Level Product Marketing Manager
$118k-$130k
Copywriting E-commerce JIRA SQL
2 days, 2 hours ago
Appfire

Senior Product Marketing Manager

Appfire 251-1K Internet Software & Services

Appfire is hiring a Senior Product Marketing Manager to lead positioning, go-to-market strategy, launches, demand programs, and enablement for its portfolio of B2B SaaS products in a remote, global environment.

Canada Full-time Senior Product Marketing Manager
Content Marketing Cybersecurity Salesforce
3 days, 3 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers