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VP Product Marketing

3 hours, 26 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Hevo Data

Hevo Data

Hevo Data provides an Automated Unified Data Platform with 150+ source integrations, enabling businesses to sync and transform data effortlessly for a complete view of users and customers.

IT Services
251-1K
Founded 2017
$43M raised
View All Jobs 2

Description

  • Own product positioning, messaging, and value propositions based on user, buyer, competitor, and market research.
  • Develop sales enablement materials such as pitch decks, demos, case studies, and objection-handling resources.
  • Conduct win/loss and competitive analysis to improve win rates and shorten sales cycles.
  • Partner with Product and Customer Success to drive feature adoption, usage, and customer advocacy.
  • Develop customer advocacy programs, including reviews, beta groups, customer advisory boards, and evangelists.
  • Create and execute go-to-market strategies for new features and existing products.
  • Partner with Sales and Product on market discovery and development for new products.
  • Contribute to pricing and packaging decisions through product, competitive, and ecosystem analysis.
  • Hire, mentor, and coach Product Marketing team members while building scalable processes.
  • Build relationships with analysts, experts, and influencers and develop thought leadership in the Modern Data Stack market.

Requirements

  • 10+ years of Product Marketing experience, including building processes for user research, messaging, persona development, and go-to-market strategy.
  • Experience in a senior or leadership role at a growth-stage startup with measurable business impact.
  • Experience marketing infrastructure products or developer tools to technical audiences is preferred.
  • Experience marketing to mid-market and enterprise customers is preferred.
  • Excellent written and verbal communication skills.
  • Strong interpersonal and relationship-building skills for cross-functional collaboration.
  • Ability to empathetically understand and solve customer problems.
  • Deep understanding of business fundamentals and market trends.

Interested in this position?

Apply directly on the company website

Apply Now

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