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PPC Specialist

11 hours, 17 minutes ago
Chile, Guatemala, Panama, Peru, Ecuador
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
CSS Facebook Ads Google Ads Google Analytics HTML Keyword Research
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 659

Description

  • Manage Google Ads MCC accounts across multiple locations.
  • Build, launch, and optimize Google Search campaigns.
  • Manage and improve Local Services Ads (LSA) performance.
  • Conduct keyword research, search term analysis, and negative keyword management.
  • Optimize bidding strategies, budgets, ad copy, and campaign structures.
  • Build and optimize landing pages using Unbounce or similar platforms.
  • Run A/B tests on landing page elements to improve conversion rates.
  • Manage Facebook and Instagram advertising campaigns when applicable.
  • Prepare weekly and monthly paid media performance reports.
  • Monitor campaign metrics, budgets, pacing, and lead quality, then present optimization recommendations.

Requirements

  • 3+ years of hands-on PPC management experience.
  • Strong experience managing Google Ads Search campaigns.
  • Experience managing Local Services Ads (LSA).
  • Experience managing multi-location or franchise-style advertising accounts.
  • Hands-on experience with Google Ads MCC account structures.
  • Experience optimizing landing pages using Unbounce, Instapage, or similar platforms.
  • Experience managing significant monthly advertising budgets.
  • Experience with Google Analytics, keyword research, bid optimization, conversion tracking, and performance reporting.
  • Strong analytical and problem-solving skills.
  • Preferred experience in home services, HVAC, plumbing, roofing, restoration, or similar industries.
  • Preferred experience managing Google Business Profile (GBP).
  • Preferred familiarity with CallRail, CallTrackingMetrics, or similar call tracking platforms.
  • Preferred experience with pay-per-lead advertising platforms.
  • Preferred basic HTML/CSS knowledge.
  • Preferred experience using AI tools and marketing automation platforms.
  • Preferred experience managing Meta Ads campaigns.

Benefits

  • Fully remote opportunity aligned with U.S. business hours.
  • Opportunity to manage large-scale, multi-location advertising campaigns.
  • Direct impact on business growth and lead generation.
  • Work with modern marketing tools and platforms.
  • High ownership with opportunities to influence marketing strategy.
  • Career growth opportunities into Senior PPC Specialist, Paid Media Manager, or Digital Marketing Lead roles.

Interested in this position?

Apply directly on the company website

Apply Now

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