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Associate Director of Paid Media, Performance Video

9 hours, 28 minutes ago
United States
Full-time
Lead
Paid Media Specialist
Sales and Business Development
Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 54

Description

  • Own the P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Build, manage, and optimize campaigns directly in Google Ads, including architecture, audiences, bidding, budget allocation, conversion events, targeting, exclusions, and testing.
  • Scale performance across insurance verticals and expand into additional insurance and financial services verticals over time.
  • Develop campaigns that generate both leads and inbound calls while improving call quality, lead quality, advertiser quality, margin, CTR, CVR, and ROAS.
  • Own creative strategy from a performance perspective, including messaging angles, hooks, offer positioning, format selection, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to align on performance, insights, and decisions.
  • Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
  • Use AI and self-serve tools to accelerate creative testing and reduce bottlenecks.
  • Communicate performance updates, insights, and recommendations clearly and frequently to stakeholders and executives.
  • Help build and lead a video-first team as the business scales.

Requirements

  • 8+ years of experience managing high-growth performance marketing portfolios.
  • 3+ years of experience managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in at least one major lead generation niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok.
  • Comfort working directly in-platform rather than managing from a distance, including campaign architecture, audience strategy, bidding, conversion setup, testing design, budgeting, and daily optimization.
  • Strong understanding of affiliate lead generation, monetization dynamics, advertiser quality metrics, funnel optimization, and profitable traffic scaling.
  • Experience buying across multiple verticals at once, with insurance experience in auto, home, health, ACA, or Medicare especially valuable.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel or Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong judgment around high-performing video creative, including YouTube ABCDs, hooks, funnel stage alignment, audience intent, offer positioning, and platform-specific formats.
  • Ability to move quickly with AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude.
  • Demonstrated P&L ownership and experience hitting aggressive growth and profitability goals.
  • Exceptional written and verbal communication skills, with comfort presenting insights in Slack, Zoom, and executive-facing settings.
  • Experience with measurement methods such as MMM, incrementality, geo holdouts, or brand lift is a plus.
  • Experience in additional lead-gen verticals such as personal finance, lending, credit cards, home services, or consumer subscriptions is a plus.
  • Background in regulated marketing environments such as consumer finance, insurance, or healthcare is a plus.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Compensation includes profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team environment.
  • Opportunity to work with a global team spanning over 15 countries.
  • Performance-driven growth environment with future increases based on company and personal performance.
  • Commitment to diversity, equity, and inclusion as an equal opportunity employer.

Interested in this position?

Apply directly on the company website

Apply Now

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