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Associate Director of Paid Media, Performance Video

9 hours, 27 minutes ago
United States
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 54

Description

  • Own the full P&L, pacing, reporting, operations, and profitability for insurance video campaigns.
  • Build, optimize, and scale campaigns directly in Google Ads, including campaign architecture, audience strategy, bidding, budgets, conversion events, targeting, exclusions, and testing.
  • Develop and execute creative strategy for performance video, including audience selection, messaging angles, hooks, offer positioning, and testing priorities.
  • Scale campaigns across insurance sub-verticals such as auto, home, health, ACA, and Medicare, then expand into additional video channels and verticals over time.
  • Drive both lead generation and inbound call traffic, optimizing for metrics such as CTR, CVR, ROAS, call volume, lead quality, advertiser quality, and margin.
  • Communicate performance updates, insights, and recommendations clearly and frequently to stakeholders, executives, and cross-functional partners.
  • Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
  • Partner with creative, analytics, sales, product, and leadership teams to align execution and accelerate growth.
  • Use AI and self-serve tools to test concepts quickly and reduce creative bottlenecks.
  • Help build and lead a video-first team as the channel scales.

Requirements

  • 8+ years of experience managing high-growth performance marketing portfolios.
  • 3+ years of experience scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in at least one major lead-gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Deep hands-on experience with Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel or Google Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, category entry points, funnel stage, audience intent, and offer positioning.
  • Experience using AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude.
  • Experience buying across multiple verticals and adapting structure, audience, creative, and messaging to different customer journeys; insurance experience is especially valuable.
  • Demonstrated P&L ownership with a track record of hitting aggressive growth and profitability goals.
  • Exceptional written and verbal communication skills, including comfort presenting to executives in Slack, Zoom, and other leadership settings.
  • Nice to have: experience with MMM, incrementality, geo holdouts, or brand lift measurement.
  • Nice to have: experience in adjacent lead-gen verticals such as personal finance, lending, credit cards, home services, or consumer subscriptions.
  • Nice to have: team building, mentoring, or formalizing playbooks across brands.
  • Nice to have: familiarity with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.
  • Nice to have: experience working in regulated marketing environments such as consumer finance, insurance, or healthcare.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Compensation package includes profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first work environment with a globally distributed team.
  • Opportunity to work for a profitable, high-growth company with strong ownership and impact expectations.
  • Performance-based compensation growth tied to company and personal performance.

Interested in this position?

Apply directly on the company website

Apply Now

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