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Performance Marketing Specialist

1 day, 6 hours ago
Pakistan
Full-time
Junior
Digital Marketing Specialist
Marketing and Growth
E-commerce Facebook Ads Google Ads Google Analytics Google Tag Manager HubSpot LinkedIn Ads Salesforce
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 382

Description

  • Build and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
  • Execute campaigns focused on lead generation, sales, and customer acquisition.
  • Develop and test audiences, targeting, messaging, offers, and creatives.
  • Manage campaign budgets, bidding strategies, and spend allocation.
  • Monitor campaign performance and optimize campaigns daily.
  • Run structured A/B tests across creatives, audiences, copy, and landing pages.
  • Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS.
  • Manage and validate conversion tracking using Google Analytics and Google Tag Manager.
  • Analyze funnel and channel performance and build clear reporting with actionable insights.
  • Collaborate with marketing, sales, content, and design teams to align campaigns with business goals.

Requirements

  • 3+ years of hands-on performance marketing or paid media experience.
  • Strong experience managing Google Ads and Meta Ads.
  • Experience with LinkedIn Ads is strongly preferred.
  • Proven success improving ROAS, CPA, CPL, and conversion rates.
  • Strong understanding of PPC, attribution, audience targeting, and conversion tracking.
  • Hands-on experience with Google Analytics (GA4) and Google Tag Manager.
  • Strong analytical and reporting skills.
  • Comfortable independently launching, optimizing, and scaling campaigns.
  • Strong English communication and project-management skills.
  • Availability during U.S. business hours.
  • Lead generation and/or e-commerce campaign experience is a nice to have.
  • HubSpot, Salesforce, or Marketo experience is a nice to have.
  • Funnel optimization and audience segmentation experience is a nice to have.
  • Google Ads or Meta certifications are a nice to have.
  • Experience managing multiple accounts or significant advertising budgets is a nice to have.

Benefits

  • Fully remote opportunity.
  • Ownership of paid acquisition across multiple platforms.
  • Direct impact on leads, revenue, and business growth.
  • Freedom to test, optimize, and scale campaigns.
  • Data-driven and performance-focused environment.
  • Strong autonomy and opportunity for professional growth.

Interested in this position?

Apply directly on the company website

Apply Now

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