Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, Reddit, and X Ads.
  • Develop full-funnel B2B lead-generation strategies, including campaign architecture, targeting, tracking, and budget allocation.
  • Write and test ad copy, creative messaging, audiences, bidding strategies, and landing pages.
  • Monitor daily performance and optimize CTR, CPC, CPL, CPA, ROAS, conversion rate, and lead quality.
  • Identify and scale profitable acquisition channels while reducing acquisition costs.
  • Track, audit, and troubleshoot pixels, conversion tracking, attribution models, and UTM structures.
  • Analyze funnel performance, improve landing-page conversion, and refine segmentation and retargeting.
  • Build performance reports and translate campaign insights into actionable business recommendations.
  • Partner with Marketing, Sales, Content, and Design teams on creative, messaging, demand generation, and campaign performance.

Requirements

  • 3+ years of hands-on experience in performance marketing or paid media.
  • Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads.
  • Experience driving B2B lead generation and pipeline growth.
  • Deep understanding of PPC strategy, audience targeting, retargeting, funnel optimization, and attribution models.
  • Advanced experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion-tracking implementation.
  • Ability to independently build campaigns, launch tracking, optimize performance, and report results.
  • Strong ad copywriting, A/B testing, analytical, and data-communication skills.
  • Ability to work independently in a remote role during U.S. time zones.
  • Experience with HubSpot, Salesforce, or Marketo (preferred).
  • Experience managing multiple client accounts or large advertising budgets; Google Ads or Meta certifications and familiarity with Canva, Adobe Creative Suite, or CRO tools (preferred).

Benefits

  • Fully remote, full-time role aligned to U.S. time zones.
  • Long-term career growth with potential advancement to senior paid media, growth, demand generation, or leadership roles.
  • Opportunity to own paid acquisition strategy and directly influence lead generation and business growth.
  • Work with modern advertising platforms and analytics tools in a data-driven marketing environment.

Interested in this position?

Apply directly on the company website

Apply Now

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