Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build and manage paid media campaigns across Google Ads, Meta, LinkedIn, and emerging channels such as X, Reddit, and TikTok.
  • Design and execute full-funnel B2B lead generation strategies.
  • Launch campaigns end to end, including structure, targeting, tracking, creatives, and optimization.
  • Write ad copy and collaborate on creative production to improve campaign performance.
  • Monitor campaigns daily and make data-driven optimizations.
  • Run structured A/B tests across creatives, audiences, bidding, and landing pages.
  • Optimize budgets and targeting to improve CPA, CPL, and ROAS.
  • Track performance metrics using GA4, Google Tag Manager, and platform dashboards.
  • Build reports with insights and actionable recommendations.
  • Partner with marketing and sales teams to align campaigns with revenue goals and support broader growth initiatives.

Requirements

  • 3+ years of hands-on experience managing paid media campaigns across Google Ads, Meta, and LinkedIn.
  • Proven track record of improving CPA, ROAS, and campaign scalability.
  • Strong experience in B2B lead generation and pipeline growth.
  • Deep understanding of PPC fundamentals, including bidding, targeting, retargeting, and funnel optimization.
  • Experience with conversion tracking, pixels, UTM tracking, and attribution models.
  • Proficiency with Google Analytics (GA4) and Google Tag Manager.
  • Ability to independently launch and optimize campaigns end to end.
  • Strong ad copywriting skills and a testing mindset.
  • Experience with CRM and marketing automation tools such as HubSpot, Salesforce, or Marketo is preferred.
  • Google Ads or Meta certifications are preferred.
  • Experience managing multiple accounts or large ad budgets is preferred.
  • Familiarity with creative tools such as Canva or Adobe Creative Suite is preferred.

Benefits

  • Fully remote role with U.S. working hours.
  • High ownership and autonomy.
  • Direct impact on revenue and growth.
  • Opportunity to own full-funnel performance marketing strategy and execution.
  • Data-driven, results-focused work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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