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Performance Marketing Manager

4 hours, 10 minutes ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads Google Tag Manager HubSpot LinkedIn Ads Salesforce TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 58

Description

  • Build and manage paid media campaigns across Google Ads, Meta, LinkedIn, and emerging channels such as X, Reddit, and TikTok.
  • Design and execute full-funnel B2B lead generation strategies.
  • Launch campaigns end to end, including structure, targeting, tracking, creatives, and optimization.
  • Write high-converting ad copy and collaborate on creative production.
  • Align paid messaging with organic and content channels.
  • Monitor campaign performance daily and make data-driven optimizations.
  • Run structured A/B tests across creatives, audiences, bidding, and landing pages.
  • Optimize budgets and targeting to improve CPA, CPL, ROAS, and conversion performance.
  • Track key performance metrics and use analytics tools to evaluate results.
  • Build reports with insights and actionable recommendations, and translate data into strategy improvements.
  • Collaborate with marketing and sales teams to align campaigns with revenue goals.
  • Contribute to broader growth initiatives across paid, content, and lifecycle marketing.

Requirements

  • 3+ years of hands-on experience managing paid media campaigns across Google Ads, Meta, and LinkedIn.
  • Proven track record of improving CPA, ROAS, and campaign scalability.
  • Strong experience in B2B lead generation and pipeline growth.
  • Deep understanding of PPC fundamentals, including bidding, targeting, retargeting, and funnel optimization.
  • Experience with conversion tracking, pixels, UTM tracking, and attribution models.
  • Proficiency with Google Analytics (GA4).
  • Proficiency with Google Tag Manager.
  • Ability to independently launch and optimize campaigns end to end.
  • Strong ad copywriting skills and a testing mindset.
  • Experience with CRM and marketing automation tools such as HubSpot, Salesforce, or Marketo (preferred).
  • Experience with funnel optimization and advanced audience segmentation (preferred).
  • Google Ads or Meta certifications (preferred).
  • Experience managing multiple accounts or large ad budgets (preferred).
  • Familiarity with creative tools such as Canva or Adobe Creative Suite (preferred).

Benefits

  • Fully remote role with U.S. hours.
  • High ownership and autonomy.
  • Direct impact on revenue and growth.
  • Opportunity to scale campaigns across multiple platforms and budgets.
  • Work in a data-driven, results-focused environment.

Interested in this position?

Apply directly on the company website

Apply Now

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