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Paid Media Specialist

46 minutes ago
Serbia, Bulgaria, Poland, Romania, Ukraine
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
CRM CSS Facebook Ads Google Ads HTML HubSpot Instagram API Keyword Research
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 681

Description

  • Own paid media strategy, campaign execution, optimization, and reporting across Google Ads, Meta Ads, and other digital platforms.
  • Plan, launch, and optimize Google Ads campaigns across Search, Display, Performance Max, and Local Services Ads.
  • Conduct keyword research, manage match types and negative keywords, and refine bids and ad copy.
  • Monitor budgets, pacing, and performance daily to improve efficiency and scale winning campaigns.
  • Build and optimize Meta Ads campaigns across Facebook and Instagram for awareness, lead generation, and remarketing.
  • Create and manage custom audiences, lookalike audiences, and retargeting campaigns.
  • Collaborate with creative teams to improve ad copy, visuals, videos, and overall creative performance.
  • Work with landing page tools and run A/B tests on headlines, CTAs, forms, and layouts.
  • Analyze performance metrics, prepare weekly and monthly reports, and present data-backed recommendations.
  • Partner with marketing leadership on growth initiatives and continuous testing efforts.

Requirements

  • 3+ years of hands-on paid media management experience.
  • Experience managing Google Ads, including Google Search, Performance Max (PMax), and Local Services Ads (LSA).
  • Hands-on experience managing Meta Ads campaigns end-to-end.
  • Experience managing monthly advertising budgets of $50,000+.
  • Proven ability to optimize campaigns using performance data.
  • Ability to manage multiple campaigns simultaneously.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal English communication skills.
  • Ability to work independently in a remote environment.
  • Preferred experience in home services, B2B, or local service businesses.
  • Preferred familiarity with HubSpot, CallRail, CRM platforms, and call tracking systems.
  • Preferred experience supporting multi-location businesses or franchise organizations.
  • Basic HTML and CSS knowledge for landing page updates is a plus.

Benefits

  • Full-time, remote role.
  • Working hours aligned with U.S. business hours.
  • Direct impact on lead generation and revenue growth.
  • Exposure to modern advertising platforms, analytics, and optimization tools.
  • Long-term career growth opportunities.
  • Potential advancement into Senior Paid Media Specialist, Performance Marketing Manager, Growth Marketing Manager, or Head of Paid Media.

Interested in this position?

Apply directly on the company website

Apply Now

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