Paid Ads Specialist

46 minutes ago
Full-time
Mid Level
Data Science and Analytics
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
  • Develop targeting, keyword, audience, bidding, and budget strategies.
  • Conduct audience, keyword, and competitor research.
  • Manage search, display, Performance Max, paid social, and remarketing campaigns.
  • Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, lead quality, budgets, bids, and campaign structures.
  • Run A/B tests for ad creative, copy, targeting, CTAs, messaging, and landing pages.
  • Manage and validate conversion tracking using GA4 and Google Tag Manager.
  • Monitor attribution and cross-channel campaign performance.
  • Prepare weekly and monthly performance reports with optimization and scaling recommendations.
  • Analyze customer journeys and funnel bottlenecks, collaborating with creative and marketing teams to improve conversion performance.

Requirements

  • 2+ years of hands-on paid media or performance marketing experience.
  • Strong experience managing Google Ads and Meta Ads.
  • Experience with PPC, paid social, lead generation, and conversion-focused campaigns.
  • Strong understanding of ROAS, CPA, CPC, CTR, conversion rates, attribution, conversion tracking, targeting, remarketing, budget optimization, and campaign scaling.
  • Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager.
  • Strong analytical and reporting skills.
  • Excellent written and verbal English communication skills.
  • Ability to independently manage multiple campaigns during U.S. business hours.
  • LinkedIn Ads experience (preferred).
  • Experience with YouTube Ads or TikTok Ads, landing-page optimization/CRO, multi-channel attribution, client accounts, automation, scripts, or advanced bidding strategies (preferred).

Benefits

  • Full-time remote role.
  • Work aligned with U.S. business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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