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Senior Manager, Programmatic B2B

1 month ago
United States
Full-time
Mid Level
Paid Media Specialist
Sales and Business Development
Content Marketing CRM Google Analytics
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 24

Description

  • Oversee day-to-day campaign operations across a portfolio of B2B clients.
  • Lead B2B programmatic strategy development aligned to client business objectives.
  • Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
  • Partner with analytics and strategy teams to connect programmatic performance to CRM and pipeline metrics.
  • Develop and evolve best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
  • Collaborate with data and technology partners such as Bombora, 6sense, LiveRamp, LinkedIn, and Demandbase.
  • Support new business efforts with insights, recommendations, pricing considerations, and case studies.
  • Work closely with paid social, search, and content teams on integrated full-funnel demand generation programs.
  • Maintain budgeting, pacing, forecasting, and performance reporting for client accounts.
  • Resolve performance, strategy, and client relationship challenges with data-driven recommendations.
  • Represent the agency in client meetings, partner conversations, and industry events while sharing programmatic insights internally and externally.

Requirements

  • 3–5 years of hands-on experience managing programmatic campaigns, ideally for B2B or enterprise clients.
  • Experience in an agency, DSP, or platform environment.
  • Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
  • Experience with DSPs such as The Trade Desk, DV360, or StackAdapt.
  • Experience with ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
  • Ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
  • Working knowledge of B2B analytics and martech tools such as Google Analytics, 6sense, Bombora, and Demandbase.
  • Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights.
  • Ability to collaborate across creative, media, strategy, and analytics teams.
  • Curious, growth-oriented mindset with interest in B2B ad tech, data privacy, and audience intelligence trends.
  • Preferred candidates are located in CT or ET time zones; PT candidates will also be considered.
  • This position is not eligible for immigration sponsorship.

Benefits

  • Remote-first culture.
  • Unlimited PTO.
  • Extended winter holiday break.
  • Flexible schedules.
  • Work-from-anywhere options.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Sponsored life insurance.
  • Short-term disability insurance and additional voluntary insurance.
  • Annual ClassPass credits.
  • Annual salary of $84,000 to $100,000, depending on experience and other factors.

Interested in this position?

Apply directly on the company website

Apply Now

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