Senior Manager, Programmatic B2B

5 hours, 16 minutes ago
Full-time
Mid Level
Marketing and Growth
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
501-1000
Founded 2001

Description

  • Develop B2B programmatic strategies aligned to client goals such as lead quality, account penetration, and sales velocity.
  • Manage and optimize display, video, native, and ABM-driven programmatic campaigns across a client portfolio.
  • Connect programmatic performance to CRM and pipeline metrics, including MQLs, SQLs, pipeline velocity, and ROI.
  • Develop best practices for audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
  • Partner with B2B data and technology providers to maximize platform capabilities and assess emerging solutions.
  • Support advertiser onboarding, client relationships, and resolution of performance or strategy challenges with data-driven recommendations.
  • Contribute programmatic expertise, pricing input, and case studies to new-business opportunities.
  • Collaborate with paid social, search, content, analytics, and strategy teams on full-funnel demand generation programs.
  • Manage client budgets, pacing, forecasting, and performance reporting.
  • Share B2B programmatic, privacy, and audience-strategy insights with clients and internal teams.

Requirements

  • 3–5 years of hands-on programmatic campaign management experience, ideally supporting B2B or enterprise clients in an agency, DSP, or platform environment.
  • Strong understanding of B2B buying journeys, account-based marketing, lead scoring, and funnel-stage optimization.
  • Experience with DSPs such as The Trade Desk, DV360, or StackAdapt.
  • Experience with ad-serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
  • Ability to analyze programmatic performance and relate campaign metrics to business outcomes.
  • Working knowledge of B2B analytics and martech tools such as Google Analytics, 6sense, Bombora, Demandbase, or similar platforms.
  • Ability to explain technical programmatic concepts clearly to clients and stakeholders.
  • Experience collaborating with creative, media, strategy, and analytics teams on integrated demand-generation programs.
  • Interest in evolving B2B ad tech, data privacy, and audience intelligence trends.
  • Located in CT or ET time zones preferred; PT candidates considered.

Benefits

  • Annual salary range of $84,000–$100,000.
  • Remote-first culture, with remote work available in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules and work-from-anywhere options.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, disability, and voluntary insurance coverage.
  • Annual ClassPass credits and access to office hubs in Los Angeles, Chicago, and New York.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior Paid Media Manager (Remote)

Lever 201-500 Professional Services

Silverback Strategies is seeking a Senior Paid Media Manager to lead strategy, execution, optimization, and client growth for a portfolio of paid search and social media accounts in a fully remote agency environment.

Facebook Ads Google Ads Google Tag Manager LinkedIn Ads SEO TikTok
8 hours, 1 minute ago

Paid Media Manager (Remote)

Lever 201-500 Professional Services

Silverback Strategies is seeking a Paid Media Manager to own and grow a portfolio of client paid media accounts through strategy, campaign execution, reporting, and client leadership in a fully remote agency environment.

Facebook Ads Google Ads LinkedIn Ads SEO TikTok
8 hours, 1 minute ago

Director, Paid Media Services, iLawyerMarketing

EverService 51-200 Professional Services

Lead and scale iLawyer Marketing’s Paid Media department, expanding its legal marketing offerings into a full-funnel revenue-driving practice across search, programmatic, and paid social.

Facebook Ads Google Ads SEO TikTok
8 hours, 16 minutes ago

Financial Services Marketing Manager

Clients Blackbox 1-10 Professional Services

Clients Blackbox is hiring a Paid Media Strategist / Account Strategist to own Meta advertising strategy, execution, and client relationships for Registered Investment Advisor lead-generation campaigns.

8 hours, 31 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers