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Director, Paid Media Services, iLawyerMarketing

8 hours, 55 minutes ago
Anywhere
Full-time
Executive
Paid Media Specialist
Marketing and Growth
Facebook Ads Google Ads SEO TikTok
Apply Now
EverService

EverService

EverService provides integrated websites, marketing, sales, and engagement services for over 10,000 companies. EverService Holdings, LLC offers tech-enabled business solutions including digital marketing, website design, scheduling services, and more, ...

Professional Services
51-200
View All Jobs 11

Description

  • Own year-over-year paid media revenue growth, client retention, and expansion targets.
  • Set product strategy, packaging, and pricing input for paid media offerings.
  • Lead strategy for Paid Search, Local Services Ads, Programmatic, and Paid Social.
  • Expand programmatic offerings across CTV/streaming, streaming audio, and digital out-of-home inventory.
  • Build Meta and TikTok paid social into a full-service offering and develop video-led demand generation programs.
  • Define full-funnel customer journey and measurement standards tied to lead intake, conversion, and signed cases.
  • Lead the Google media team and establish delivery, quality assurance, and reporting standards.
  • Design the department structure and hire channel specialists as the practice grows.
  • Evaluate and implement tools, automation, and AI to improve performance and efficiency.
  • Partner with Sales and Client Success on proposals, strategic pitches, account expansion, and client presentations.

Requirements

  • 10+ years of paid media experience, including 7+ years in senior leadership or department-head roles in an agency or in-house environment.
  • Proven success owning and growing a department or practice’s year-over-year revenue.
  • Experience in high-consideration, lead-generation industries.
  • Mastery of Google Ads Search and Local Services Ads, with working knowledge of programmatic and paid social channels.
  • Expertise in multi-touch customer journeys, lead intake workflows, and conversion rate optimization for consultative services.
  • Experience managing revenue growth, service scope, margins, and service packaging.
  • Experience building and scaling teams of managers and channel specialists.
  • Demonstrated success launching and scaling video-centric programs and new advertising channels.
  • Law firm marketing or media-buying experience (preferred).
  • Experience buying CTV/streaming and digital out-of-home through DSPs; familiarity with legal intake tools and attorney advertising rules (preferred).

Benefits

  • Performance-based bonuses.
  • Medical, dental, vision, and life insurance.
  • 401(k) matching.
  • Six weeks of paid parental leave.
  • $2,000 annual tuition reimbursement.
  • Monthly remote-work data stipend.
  • Paid vacation, sick time, 11 paid holidays, recharge days, and a paid birthday holiday.
  • Employee assistance program, career advancement opportunities, and anniversary rewards.

Interested in this position?

Apply directly on the company website

Apply Now

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