LinkedIn Ads Specialist

52 minutes ago
Full-time
Junior
Sales and Business Development
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts.
  • Develop B2B audience targeting strategies using ICPs, buyer personas, job titles, industries, company characteristics, and funnel stages.
  • Monitor and optimize bids, budgets, audiences, targeting, placements, creatives, and campaign structures.
  • Conduct A/B testing of campaign formats, messaging, creatives, and ad variations.
  • Analyze CPL, CTR, conversion rates, ROAS, lead volume, lead quality, and engagement to improve performance.
  • Research markets, competitors, decision-makers, and new audience segments.
  • Prepare weekly and monthly reports, maintain dashboards, and provide actionable performance recommendations.
  • Communicate campaign goals, results, budgets, KPIs, and optimization strategies directly to clients.
  • Collaborate with creative, copywriting, and strategy teams on ads, messaging, offers, and landing pages.
  • Stay current with LinkedIn advertising updates and improve campaign workflows, testing practices, and reporting processes.

Requirements

  • Proven hands-on experience managing and optimizing LinkedIn Ads.
  • Strong proficiency with LinkedIn Campaign Manager.
  • Experience managing multiple advertising accounts or client portfolios.
  • Strong understanding of B2B lead generation and qualified lead acquisition.
  • Experience optimizing campaigns for CPL, CTR, conversion rate, ROAS, and lead quality.
  • Strong analytical, organizational, and time-management skills.
  • Ability to independently manage multiple campaigns and priorities while maintaining attention to detail.
  • Excellent written and verbal English communication skills, including client-facing communication.
  • Availability to work EST hours.
  • 2+ years of digital advertising experience focused on LinkedIn Ads preferred.
  • Agency, multi-client, or client-facing account management experience preferred.
  • Experience with B2B, SaaS, or professional services advertising preferred.
  • Familiarity with Google Ads or Meta Ads and lead-generation funnels preferred.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred but not required.
  • Experience completing a Spark Hire one-way video interview may be required during the application process.

Benefits

  • Full-time, fully remote work environment.
  • Remote location options preferred in Pakistan, LATAM, South Africa, and the Philippines.
  • Opportunity to manage a diverse portfolio of 10–15 B2B client accounts.
  • Direct ownership of campaign strategy, execution, optimization, reporting, and client communication.
  • Career growth opportunities toward Senior Paid Media Specialist, Performance Marketing Manager, Paid Media Lead, or B2B Growth Marketing roles.

Interested in this position?

Apply directly on the company website

Apply Now

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