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Email Marketing Specialist

3 days, 12 hours ago
Pakistan
Full-time
Junior
Email Marketing Manager
Marketing and Growth
Copywriting CRM CSS DNS Email Marketing Google Analytics HTML HubSpot Looker Mailchimp Salesforce
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 521

Description

  • Build and launch email campaigns across ESP platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, and ActiveCampaign.
  • Write subject lines, email copy, and calls to action tailored to audience segments.
  • Design responsive email templates and make basic HTML/CSS edits as needed.
  • Manage large contact databases, segment audiences, and maintain clean lists by removing bounces, inactive users, and spam risks.
  • Build drip campaigns, nurture sequences, and behavioral workflows, including lead nurturing, re-engagement, and abandoned cart flows.
  • Test automation workflows to ensure accurate execution.
  • Monitor inbox placement, sender reputation, suppression lists, and technical deliverability settings such as SPF, DKIM, and DNS.
  • Ensure email marketing practices comply with CAN-SPAM, GDPR, and CCPA requirements.
  • Run A/B tests on subject lines, content, CTAs, and send times to improve campaign performance.
  • Build weekly and monthly reports, track revenue attribution, and present insights to marketing and sales teams.

Requirements

  • 2+ years of experience in email marketing.
  • Proficiency in at least one ESP, such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Strong Excel or Google Sheets skills, including segmentation, VLOOKUPs, and pivot tables.
  • Basic knowledge of HTML/CSS for email templates.
  • Strong copywriting skills and attention to detail.
  • Comfortable working remotely during U.S. business hours.
  • Experience managing 50k+ contact databases is preferred.
  • Familiarity with deliverability tools such as Litmus, GlockApps, or Postmark is preferred.
  • Experience in SaaS, e-commerce, or B2B services is preferred.
  • Experience integrating ESPs with CRM systems such as Salesforce or HubSpot is preferred.

Benefits

  • Fully remote role with U.S. business hours flexibility.
  • Opportunity to own and scale email marketing as a core revenue channel.
  • Data-driven, performance-focused work environment.
  • Direct impact on engagement, conversions, and revenue growth.
  • Opportunity to test, build, and optimize campaigns at scale.
  • Strong ownership over the email marketing function.

Interested in this position?

Apply directly on the company website

Apply Now

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