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Email Marketing Specialist

6 hours, 53 minutes ago
Pakistan
Full-time
Junior
Email Marketing Manager
Marketing and Growth
CRM CSS DNS Email Marketing Google Analytics HTML HubSpot Looker Mailchimp Salesforce
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 387

Description

  • Build and launch email campaigns in ESPs such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Write subject lines, email copy, and calls-to-action tailored to audience segments and lifecycle stages.
  • Create and edit responsive email templates and make basic HTML/CSS adjustments when needed.
  • Build, test, and optimize automated email sequences and behavioral workflows.
  • Develop lead nurture, drip, re-engagement, abandoned cart, and lifecycle campaigns.
  • Manage and segment email databases, maintaining clean contact data and list quality.
  • Monitor deliverability, inbox placement, sender reputation, bounce rates, spam complaints, and unsubscribes.
  • Support email authentication and compliance processes, including SPF, DKIM, DNS, suppression lists, CAN-SPAM, GDPR, and CCPA.
  • Run A/B tests and use performance data to improve campaign engagement and conversion rates.
  • Build weekly and monthly performance reports and share actionable insights with marketing and sales teams.

Requirements

  • 2+ years of professional email marketing experience.
  • Hands-on proficiency with at least one major ESP: HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
  • Experience building email campaigns and automated workflows.
  • Strong audience segmentation and list management skills.
  • Strong email copywriting skills.
  • Basic HTML/CSS knowledge for email templates.
  • Strong proficiency with Excel or Google Sheets, including VLOOKUPs, pivot tables, and data segmentation.
  • Understanding of email marketing metrics and optimization.
  • Strong attention to detail and strong written and verbal English communication.
  • Availability during U.S. business hours.
  • Experience managing databases of 50K+ contacts (preferred).
  • Experience with deliverability tools such as Litmus, GlockApps, or Postmark (preferred).
  • Experience in SaaS, e-commerce, or B2B services (preferred).
  • Experience integrating ESPs with CRM platforms such as Salesforce or HubSpot (preferred).
  • Experience with Google Analytics, Looker, or marketing dashboards (preferred).
  • Strong understanding of revenue attribution and lifecycle marketing (preferred).

Benefits

  • Full-time remote role.
  • Work during U.S. business hours.
  • Full ownership of email marketing execution and optimization.
  • Direct impact on engagement, conversions, and revenue.
  • Opportunity to build lifecycle and automation programs.
  • Work with leading ESP and marketing automation platforms.
  • Growth opportunities into Lifecycle Marketing, CRM Marketing, Marketing Automation, or Growth Marketing.

Interested in this position?

Apply directly on the company website

Apply Now

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