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Ecommerce Growth Manager

2 months, 4 weeks ago
Pakistan
Full-time
Mid Level
Digital Marketing Manager
Data Science and Analytics
CSS Email Marketing Facebook Ads Google Ads Google Tag Manager Hotjar HTML JavaScript SEO Shopify
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 438

Description

  • Own and optimize Meta Ads and Google Ads accounts from strategy through execution.
  • Build campaign structures, audience strategies, bidding models, testing frameworks, and budget scaling decisions.
  • Manage and upload creative assets provided by the internal creative team.
  • Implement and maintain tracking infrastructure including Meta Pixel, Conversion API, and conversion tracking.
  • Optimize the Shopify storefront, including landing pages, product pages, collections, checkout flows, and mobile experiences.
  • Identify friction points using analytics and behavioral data and implement theme-level Shopify improvements.
  • Own Klaviyo email marketing performance, segmentation, lifecycle campaigns, and automated flows.
  • Conduct technical SEO audits and improve indexing, crawl health, schema markup, metadata, and site architecture.
  • Monitor acquisition, conversion, retention, and SEO performance across the ecommerce funnel.
  • Build monthly performance reports and present data-driven growth recommendations to leadership.

Requirements

  • 3+ years of hands-on ecommerce growth or DTC marketing experience.
  • Proven experience owning the complete ecommerce funnel from acquisition through retention.
  • Demonstrated success driving revenue growth through performance marketing and CRO.
  • Strong hands-on experience managing Meta Ads and Google Ads.
  • Experience with Search, Shopping, Performance Max, Catalog Sales, Prospecting, Retargeting, and Audience Building.
  • Strong understanding of attribution and conversion tracking.
  • Deep Shopify experience and comfort making theme-level changes alongside developers.
  • Hands-on experience with Klaviyo, including segmentation, automation flows, lifecycle campaigns, and abandoned cart programs.
  • Strong understanding of technical SEO, indexing, schema markup, site architecture, and search performance optimization.
  • Experience using Google Analytics 4 (GA4), Google Search Console, and ecommerce analytics platforms.
  • Strong understanding of ecommerce KPIs including ROAS, MER, CPA, CAC, AOV, LTV, Conversion Rate, and Customer Retention.
  • Excellent written and verbal English communication skills.
  • Ability to work independently and make strategic recommendations based on data.
  • Nice to have: Experience editing Shopify Liquid, HTML, CSS, or JavaScript.
  • Nice to have: Strong ecommerce UX knowledge.
  • Nice to have: Experience using Hotjar, Microsoft Clarity, or Google Tag Manager.
  • Nice to have: Understanding of AI search optimization and LLM-driven discovery.
  • Nice to have: Experience with DTC consumer brands, especially lifestyle, sports, fashion, or consumer products.

Benefits

  • Full-time, remote position.
  • Working hours aligned to AEST business hours.
  • Fully remote work environment.
  • Direct collaboration with company leadership.
  • Clear career progression into Head of Ecommerce, Growth Marketing Manager, Performance Marketing Lead, or Director of Growth.

Interested in this position?

Apply directly on the company website

Apply Now

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