Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness.
  • Own the marketing funnel end-to-end, including demand generation, lead nurturing, positioning, and conversion improvement.
  • Align marketing initiatives with leadership priorities and sales revenue goals.
  • Build, manage, and mentor marketing resources, contractors, or teams.
  • Lead and optimize campaigns across paid media, SEO, social media, email, outbound, and partnerships.
  • Manage marketing budgets and allocate spend to maximize ROI and performance.
  • Oversee messaging, positioning, and creative direction to ensure brand consistency across channels.
  • Launch, test, and optimize campaigns using A/B testing, performance analysis, and conversion data.
  • Collaborate with content, design, sales, and technical teams to ensure cohesive execution.
  • Track KPIs, build reporting dashboards, and present performance insights and recommendations to leadership.

Requirements

  • Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, Senior Marketing Manager, or Digital Marketing Manager.
  • Demonstrated success driving measurable growth through paid advertising, outbound campaigns, organic marketing, and demand generation.
  • Strong understanding of modern B2B marketing tools and platforms, including LinkedIn Ads, Meta Ads, Google Ads, HubSpot, and outreach/analytics platforms.
  • Strong analytical mindset and ability to make data-backed decisions.
  • Excellent project management, communication, and leadership skills.
  • Ability to balance strategy with hands-on execution in a fast-paced environment.
  • Experience leading marketing functions for B2B service-based or professional industries (preferred).
  • Background in ABM or performance-driven demand generation (preferred).
  • Familiarity with HubSpot, Salesforce, Marketo, or other CRM/automation systems (preferred).
  • Experience managing cross-functional marketing teams or external contractors (preferred).

Benefits

  • Full-time remote position.
  • Remote working hours aligned to U.S. Eastern Time (EST).
  • Location preference for candidates in Pakistan, LATAM, or Eastern Europe.
  • Opportunity for high ownership and direct impact on pipeline growth and brand visibility.

Interested in this position?

Apply directly on the company website

Apply Now

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