Principal Product Marketing Manager, Competitive

3 months ago
Full-time
Lead
Product Management
Outreach

Outreach

Outreach offers an AI-powered revenue workflow platform designed to enhance the productivity of sales, marketing, RevOps, and go-to-market teams by automating processes that help in efficiently managing accounts, forecasting, and closing deals.

Internet Software & Services
1K-5K
Founded 2014
$489M raised

Description

  • Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations.
  • Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations.
  • Create battlecards, executive briefs, and enablement programs that improve seller confidence and win rates.
  • Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation.
  • Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness.
  • Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities.
  • Advise GTM leaders using data-driven insights to shape go-to-market strategy, content investments, and positioning.
  • Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks.
  • Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.

Requirements

  • Experience leading competitive intelligence, market research, or product marketing in a B2B technology environment.
  • Ability to translate customer, competitor, and market insights into positioning and strategic recommendations.
  • Experience creating sales enablement content such as battlecards and executive briefs.
  • Strong cross-functional leadership skills with the ability to influence without formal authority.
  • Excellent storytelling and communication skills for executive, seller, and marketer audiences.
  • Ability to operate in ambiguity while balancing long-term strategy and rapid execution.
  • Curiosity about customers, competitors, and emerging technologies, including AI innovations.
  • Experience advising senior GTM leaders on strategy, content investments, and positioning.
  • Preferred: experience in revenue technology, AI, or adjacent enterprise software markets.

Benefits

  • Flexible time off.
  • 401(k) to help employees save for the future.
  • Generous medical, dental, and vision coverage for full-time employees and their dependents.
  • Parental leave program with options for a paid night nurse and a gradual return to work.
  • Infertility and assisted reproductive services benefit.
  • Employee referral bonuses.
  • Snacks and beverages in the office, along with fun events.
  • Diversity and inclusion programs and employee resource groups.

Interested in this position?

Apply directly on the company website

Apply Now

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