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Senior Product Manager - Content (Offroad)

1 month ago
United States
Full-time
Senior
Product Manager
Product Management
Google Analytics
Apply Now
onXmaps

onXmaps

onXmaps is a pioneer in digital outdoor navigation, providing GPS map apps for hunting, hiking, and off-roading with accurate offline land ownership maps.

Food Products
251-1K
Founded 2007
$195M raised
View All Jobs 7

Description

  • Own Offroad’s content and data strategy by translating customer jobs-to-be-done and market research into a clear content and data framework.
  • Identify, evaluate, and prioritize third-party data sources to expand coverage and unlock new capabilities.
  • Partner with Product, Design, Engineering, and Content to define roadmap priorities and product requirements for data models, schemas, and UX.
  • Champion the customer’s end-to-end experience with trail, POI, and land content in the field.
  • Measure and analyze content’s impact on customer behavior, conversion, and ROI, and use insights to guide strategy.
  • Build and manage relationships with land management agencies and other data providers, including licensing and acquisition agreements.
  • Manage the Trail Guide Program through a direct report, setting direction and goals while the Program Owner handles day-to-day execution.
  • Represent Offroad’s content and data roadmap, priorities, and risks to product and cross-functional leadership.
  • Continuously incorporate market trends, customer feedback, and research into evolving content and data priorities.
  • Embed AI into repeatable workflows through experimentation, judgment, and validation.

Requirements

  • Bachelor’s degree in Geography, GIS, Business, Data/Analytics, or equivalent experience.
  • 8+ years of experience leading software products or platforms.
  • At least 4 years of product management experience.
  • At least 3 years of experience in content strategy, data management, or program management.
  • Experience in geospatial data, outdoor recreation, or consumer technology is preferred.
  • Demonstrated experience translating customer needs into content or data-model requirements with cross-functional teams.
  • Strong end-user focus and understanding of jobs-to-be-done.
  • Credible ties to the off-road, overlanding, or powersports community.
  • Ability to move between technical discussions and relationship-driven partner conversations.
  • People leadership experience, or experience directing work without direct authority.
  • Curiosity for new technologies, including AI.
  • Permanent US work authorization is required.
  • Ability to travel quarterly for multiple days.
  • Experience working with land management agencies or third-party geospatial data licensing is a plus.
  • Experience building external partnerships or data relationships is a plus.
  • Experience scaling a contributor, community, or ambassador-style program is a plus.
  • Familiarity with GIS platforms, geospatial data pipelines, or knowledge-graph/data-model concepts is a plus.

Benefits

  • Competitive salary of $143,000 to $179,000 upon hire.
  • Annual bonus of 10% based on company performance.
  • Grant of common share options with a vesting schedule.
  • Comprehensive health benefits, including a no-monthly-cost medical plan.
  • Paid parental leave: 13 weeks for birthing parents and 5 weeks for non-birthing parents.
  • 401(k) matching at 100% for the first 3% saved and 50% from 3% to 5%.
  • Annual “Get Out, Get Active” funds.
  • Flexible time away package including PTO, STO, VTO, and paid holidays.

Interested in this position?

Apply directly on the company website

Apply Now

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