Senior Web Experience & Conversion Strategist

2 hours, 2 minutes ago
Full-time
Senior
Design and User Experience
OneStream Software

OneStream Software

OneStream Software offers a modern corporate performance management platform that simplifies financial operations and provides unified solutions for planning, reporting, and analytics.

Internet Software & Services
1K-5K
$700M raised

Description

  • Set web content, information architecture, taxonomy, governance, and buyer-stage strategy.
  • Lead complex web initiatives from discovery and scoping through design, development, launch, and optimization.
  • Align messaging across website content, landing pages, chat, campaigns, and other digital touchpoints.
  • Own website personalization, form strategy, progressive profiling, and visitor-data activation.
  • Partner with SEO/AEO teams to improve content visibility and narrative accuracy in AI-generated answers.
  • Map content, navigation, CTAs, and digital experiences to buyer personas and funnel stages.
  • Own web performance reporting, A/B and multivariate testing roadmaps, and optimization priorities.
  • Translate analytics into recommendations and report web-attributed pipeline performance to marketing leadership.
  • Lead stakeholder workshops, manage project intake, and communicate technical and delivery complexities clearly.
  • Establish writing standards, content briefs, CMS guidelines, and visual storytelling requirements.],

Requirements

  • Bachelor’s degree in English, Journalism, Communications, Business, or a related field.
  • 7+ years of B2B SaaS web, content, or digital marketing strategy experience, including senior-level ownership.
  • Proven success driving measurable organic growth in traffic, share of voice, conversion, and pipeline.
  • Experience owning complex web or development projects from strategy through launch; strong program management skills.
  • Exceptional web writing and communication skills for both human audiences and AI engines.
  • Strong understanding of B2B buyer journeys, content architecture, structured FAQs, and AI content extraction.
  • Experience with GA4, heatmap tools, A/B testing, and data-driven optimization roadmaps.
  • Hands-on use of Claude and Microsoft Copilot for research, content, and analysis.
  • Working knowledge of CMS platforms, ideally Sanity, plus HTML/CSS and responsive design.
  • Preferred experience with LLM narrative audits, Qualified or Drift, personalization, progressive profiling, UX/IA, enterprise SaaS, Fintech, or EPM.

Benefits

  • $131,000–$170,000 USD gross annual base salary, with additional variable compensation and benefits potentially available.
  • Medical, dental, and vision insurance.
  • Life insurance and short- and long-term disability coverage.
  • Vacation time and paid holidays.
  • Professional development opportunities.
  • Retirement plan.
  • Remote position.

Interested in this position?

Apply directly on the company website

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