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Senior Director, Brand Strategy- Access Marketing

1 day, 15 hours ago
United States
Full-time
Executive
Marketing Strategist
Marketing and Growth
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Lead the development and execution of comprehensive market access strategies for pipeline and inline brands.
  • Analyze qualitative and quantitative research, market landscapes, analytics, media, and congress trends to identify access insights and opportunities.
  • Develop stakeholder personas, strategy maps, positioning, brand identity, creative briefs, messaging, and integrated brand plans.
  • Create and execute access marketing tactics and activations that improve brand and access performance.
  • Design and facilitate client workshops, training sessions, launch meetings, and other strategic events.
  • Provide strategic counsel to clients and internal teams on emerging market access trends.
  • Lead strategic planning across multiple brands and integrated accounts, translating insights into actionable project briefs.
  • Support RFPs, capability development, organic growth, and new-business opportunities for the Access Marketing offering.
  • Partner with account, medical, creative, Advisory, and Marketing teams to align access strategy with business objectives and audience needs.
  • Mentor and supervise strategy team members, build external strategic partnerships, and travel up to 20–30% as needed.

Requirements

  • Bachelor’s degree required; graduate degree such as PharmD, PhD, or MPH preferred.
  • 7–10 years of market access strategy or related experience in areas such as payer, health system, or pharmaceutical organizations.
  • 3–5 years of agency experience required.
  • Market access agency and/or industry experience required.
  • Advanced knowledge of market access marketing, strategies, trends, research tools, and agency offerings.
  • Demonstrated success building and launching market access strategies and tactical plans using research, customer insights, clinical data, and market dynamics.
  • Ability to translate Advisory subject-matter expertise into marketing, brand, and access strategies.
  • Strong strategic problem-solving, persuasive storytelling, written communication, presentation, and public-speaking skills.
  • Ability to use AI platforms to enhance brand strategy and proficiency with Microsoft Word, Excel, and PowerPoint.
  • Experience managing teams is preferred; ability to lead cross-functional stakeholders in a fast-paced environment with tight deadlines.

Benefits

  • 401(k) plan with immediate vesting and employer match contributions up to 4%.
  • Medical, dental, vision, life insurance, and disability coverage.
  • Flexible hybrid and remote work arrangements, plus two weeks of work-from-anywhere annually.
  • 20 vacation days, one personal well-being day, nine public holidays, gifted year-end holidays, and early Summer Friday finishes.
  • Employee assistance program with free counseling and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • On-demand training, career development support, and global mobility opportunities.
  • Employee Network Groups and workplace support for diversity, inclusion, disability, neurodiversity, and family planning.

Interested in this position?

Apply directly on the company website

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