Group Director, Strategy (Engagement)

1 day, 15 hours ago
Full-time
Executive
Sales and Business Development
Princeton10

Princeton10

Princeton10 is a full-service marketing and advertising agency specializing in powering small to medium-sized pharmaceutical brands. With a focus on efficiency and agility, we tap into the top 10% of talent in the industry to deliver tailored solutions...

Media
11-50
Founded 2017

Description

  • Lead, coach, and develop a team of strategists through clear expectations, feedback, and talent growth.
  • Partner with client service leads to understand client businesses and strategic communications needs.
  • Lead annual brand planning, including workshops, plan development, external-partner collaboration, and tactical ideation.
  • Set engagement strategies that align tactics to brand imperatives.
  • Guide the development of creative, tactical, and project briefs with clear objectives and strategy.
  • Collaborate with creative teams and client media agencies to shape cross-channel ideas.
  • Lead strategic contributions to new-business pitches, including development and presentations.
  • Shape market research by defining questions, guiding research materials, interpreting findings, and recommending strategic changes.
  • Monitor competitors, emerging channels, and engagement opportunities in partnership with medical, creative, and social teams.
  • Foster curiosity across the agency by sharing inspiration and broadening strategic thinking.

Requirements

  • 10+ years of experience in a healthcare marketing agency guiding U.S. client strategies.
  • U.S. pharmaceutical experience.
  • Experience with both healthcare professional (HCP) and patient/direct-to-consumer (DTC) audiences.
  • Proven people-management and talent-development experience.
  • Deep engagement strategy expertise and solid brand strategy experience.
  • Ability to translate brand and engagement strategy into actionable client recommendations.
  • New-business pitch experience.
  • Ability to build trusted client relationships and challenge assumptions constructively.
  • Strong analytical ability to interpret market data and trends and simplify complex information.
  • Social and communications strategy experience (preferred).
  • Availability to work remotely in the United States, preferably in EST or CST, and travel to East Coast clients up to 15%.
  • Willingness to prepare a presentation deck for later-stage interviews.

Benefits

  • Fully remote role for candidates based in the United States.
  • Opportunity to work with a distributed team of experienced professionals.
  • Collaborative, less hierarchical agency environment.

Interested in this position?

Apply directly on the company website

Apply Now

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