GTM Orchestration Director

1 month, 3 weeks ago
Executive
Sales and Business Development
Nice Côte d'Azur

Nice Côte d'Azur

Nice Côte d'Azur promotes tourism in the Nice Côte d'Azur region, offering resources for exploring the area and organizing weekend getaways that blend coastal and mountain experiences, while also providing interactive exploration games and multimedia c...

Hotels, Restaurants & Leisure
Founded 1960

Description

  • Lead alignment across product, marketing, sales, pre-sales, enablement, customer success, professional services, value realization, and competitive intelligence teams.
  • Establish a repeatable and scalable go-to-market orchestration model across the organization.
  • Own product commercialization for assigned products or portfolio streams, including value proposition definition, positioning, and GTM package delivery.
  • Develop complete GTM packages that include messaging, sales narratives, competitive positioning, enablement materials, and customer-facing collateral.
  • Ensure sales and pre-sales teams are equipped with the guidance, technical depth, and demo capabilities needed to sell effectively.
  • Align enablement programs with real-world selling scenarios and drive accountability for field readiness.
  • Partner with competitive intelligence teams to monitor competitors and translate insights into actionable frontline guidance.
  • Create formal feedback loops that capture field wins, losses, objections, and execution gaps and feed them back into product and marketing.
  • Drive organizational change by influencing cross-functional teams, challenging outputs when needed, and enforcing GTM standards.
  • Serve as a single-threaded owner for GTM effectiveness across assigned domains and portfolio areas.

Requirements

  • Senior executive-level experience across multiple disciplines, including sales, marketing, product, and pre-sales.
  • Strong operational and strategic acumen in complex, matrixed organizations.
  • Track record of building GTM systems and processes in dynamic, high-growth environments.
  • Proven ability to influence without authority and drive cross-functional alignment.
  • Experience leading complex organizational change across teams with competing priorities.
  • High credibility with field sales teams, product organizations, and marketing leaders.
  • Comfort operating in ambiguous, unstructured environments.
  • Experience managing or influencing revenue-impacting functions across a broad product or solution portfolio.
  • Familiarity with competitive intelligence, field enablement, and product commercialization processes.
  • Ability to operate horizontally across the organization rather than within a single team.

Benefits

  • Work at a global, market-leading company in a fast-paced, collaborative, and creative environment.
  • Endless internal career opportunities across multiple roles, disciplines, domains, and locations.
  • Opportunity to learn and grow in a company recognized for innovation in AI, cloud, and digital.
  • Role at a company used by 25,000+ global businesses, including 85 of the Fortune 100.
  • Equal opportunity employer status with consideration for all qualified applicants regardless of protected characteristics.

Interested in this position?

Apply directly on the company website

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