Sales Development Representative (Remote, CA)

23 hours, 48 minutes ago
Full-time
Junior
Sales and Business Development
Newsela

Newsela

Newsela is an Instructional Content Platform that supercharges reading engagement and learning in every subject. They provide engaging, relevant instructional content for teachers that both educates and inspires. With a focus on meaningful classroom le...

Diversified Consumer Services
251-1K
Founded 2013
$172M raised

Description

  • Conduct high-volume outbound prospecting through personalized email cadences and daily calls to school administrators and instructional coaches.
  • Lead SDR outreach for Core product initiatives, including California ELA and other complex curriculum adoption cycles.
  • Research district structures, curriculum adoption timelines, evaluation stages, and purchasing cycles.
  • Qualify district needs through consultative conversations and transition strong leads to the Strategic Sales team.
  • Partner with Account Executives on territory strategy, coordinated outreach, and introductory meetings.
  • Maintain accurate CRM data, track outreach cadences, prioritize active leads, and manage pipeline efficiently.
  • Collaborate with Sales, Marketing, and Operations to improve processes and develop the Core product go-to-market playbook.
  • Review calls, share best practices, and refine customized talk tracks and hyper-personalized outreach.
  • Represent Newsela in initial prospect interactions and communicate the value of differentiated instruction.
  • Use data insights and AI tools to improve outreach efficiency and productivity.

Requirements

  • 3+ years of K–12 education experience or 1+ year of inside sales experience with a record of securing qualified meetings; K–12 EdTech sales experience is preferred.
  • Experience navigating California K–12 districts, buying cycles, and curriculum adoption timelines.
  • Background in grades 6–12 Secondary ELA, ELD, or curriculum adoption is a major plus.
  • Experience supporting English Language Learners or Multilingual Learners is highly desirable.
  • Ability to manage hundreds of school accounts, research territories, track activity, and partner strategically with Account Executives.
  • Strong communication, empathy for K–12 buyers, organizational skills, time management, initiative, and adaptability.
  • Familiarity with Salesforce, Salesloft, and/or Outreach.io.
  • Experience using AI tools to improve efficiency and productivity.
  • Legally authorized to work in the United States and able to pass a background check.
  • Ability to thrive in a fast-paced, collaborative environment and actively seek feedback.

Benefits

  • Base salary of $55,000, $25,000 on-target commission, and $80,000 OTE, plus incentive stock options and variable compensation.
  • Fully remote work with a monthly technology stipend.
  • Medical benefits with employer premium and HSA contributions, gym reimbursement, pet insurance, and Calm app access.
  • Parental leave, fertility support, adoption assistance, and other family benefits.
  • 401(k) plan with employer match.
  • Flexible PTO, paid sick time, company holidays, and winter break.
  • Annual professional development and learning allowance.

Interested in this position?

Apply directly on the company website

Apply Now

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