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Director, Marketing Operations

1 hour, 4 minutes ago
United States
Full-time
Lead
Data Analyst
Data Science and Analytics
Salesforce Tableau
Apply Now
Newsela

Newsela

Newsela is an Instructional Content Platform that supercharges reading engagement and learning in every subject. They provide engaging, relevant instructional content for teachers that both educates and inspires. With a focus on meaningful classroom le...

Diversified Consumer Services
251-1K
Founded 2013
$172M raised
View All Jobs 6

Description

  • Define and lead the Marketing Operations strategic vision and multi-year roadmap aligned to marketing objectives, growth targets, and company OKRs.
  • Own the end-to-end marketing technology stack, including architecture, integrations, governance, and investment decisions.
  • Establish operational frameworks and standards that improve efficiency, scalability, and data accuracy across marketing channels and GTM motions.
  • Lead the enterprise marketing analytics function using AI-driven tools and models to inform GTM strategy, forecasting, and demand-generation optimization.
  • Define and govern attribution, funnel performance standards, segmentation logic, and experimentation analytics.
  • Partner with cross-functional stakeholders to maintain a unified and accurate view of pipeline, performance, and customer engagement across BI tools.
  • Architect, optimize, and govern core operational flows including lifecycle automation, lead scoring, lead routing, campaign infrastructure, audience segmentation, and MQL frameworks.
  • Ensure data integrity and reliable data flow across website, Marketo, Salesforce, and downstream systems.
  • Evaluate and implement new technologies that improve automation, analytics, personalization, and operational efficiency.
  • Lead, expand, mentor, and develop a high-performing Marketing Operations team while managing vendors and cross-functional change efforts.

Requirements

  • 8+ years of experience in Marketing Operations, Revenue Operations, or Analytics within B2B SaaS environments.
  • 2-3 years of people leadership experience.
  • Deep expertise in advanced analytics, including attribution modeling, experimentation, forecasting, and BI tools such as Tableau.
  • Proven ability to build complex systems, automate operational workflows, and establish scalable operating frameworks.
  • Strong leadership experience guiding teams through analytical and technical work.
  • Exceptional communication skills with the ability to translate complex analyses into clear guidance for stakeholders at all levels.
  • Strategic thinking with the ability to operate at both a high-level and hands-on analytical depth.
  • Experience with marketing technology stacks, system integrations, and operational governance is preferred.
  • Experience partnering with GTM, Finance, and Sales leaders on forecasting, pipeline analytics, campaign ROI, and planning cycles is preferred.
  • All offers are contingent upon successful completion of a background check.

Benefits

  • Comprehensive medical benefits with employer contributions to premiums and HSA accounts.
  • Fully remote work environment with a monthly tech stipend.
  • Inclusive family benefits, including parental leave, fertility support, and adoption support.
  • 401(k) plan with employer match.
  • Flexible PTO, 10 company holidays, and winter break from December 24 to January 1.
  • Annual learning and development allowance for training, classes, workshops, conferences, and educational materials.
  • Incentive stock options and bonus potential.
  • Additional wellness perks such as pet insurance and free access to the Calm app.

Interested in this position?

Apply directly on the company website

Apply Now

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