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Consumer Experience Insights Lead

3 weeks ago
United States
Full-time
Senior
Product Analyst
Data Science and Analytics
Agile Looker Power BI Tableau
Apply Now
New Era Technology US

New Era Technology US

New Era Technology US delivers comprehensive technology solutions that enable secure connections among people, places, and information, helping clients enhance productivity and innovation in a rapidly evolving digital landscape.

IT Services
1K-5K
View All Jobs 13

Description

  • Synthesize behavioral, journey, and performance data into clear, actionable insights for stakeholders.
  • Build narratives that connect site activity to consumer challenges and business outcomes.
  • Deliver recurring, tailored insight packages to stakeholders.
  • Map and analyze end-to-end digital experiences to identify friction, drop-off points, and unmet needs.
  • Maintain a portfolio-level experience health dashboard.
  • Partner with product, marketing, UX, and engineering to prioritize improvements.
  • Lead test-and-learn strategies such as A/B testing and personalization.
  • Measure the impact of post-launch changes.
  • Integrate Voice of Customer, behavioral analytics, and qualitative insights into a unified view.
  • Surface insights proactively to DTC Product Managers and influence customer-first strategy.

Requirements

  • Bachelor’s degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction (HCI), or a related field.
  • 5+ years of experience in digital analytics, consumer experience insights, or a similar insights-to-action role.
  • Hands-on proficiency with GA4 and Adobe CJA, including custom explorations, segments, and attribution analysis.
  • Experience with Medallia heatmaps/surveys or comparable Voice of Customer platforms.
  • Demonstrated ability to deliver prioritized, actionable recommendations.
  • Proven ability to communicate complex findings to non-technical stakeholders.
  • Strong understanding of web UX, journey mapping, and conversion optimization.
  • Proficient in English communication.
  • Preferred experience in pharmaceutical or healthcare digital experience, including regulated content review.
  • Preferred familiarity with Adobe Target/AEP, Power BI, Tableau, Looker, SEO analytics, Agile/SAFe frameworks, and Adobe AEM.

Benefits

  • Remote work environment.
  • Monday-Friday schedule during standard business hours (EST).
  • Occasional travel, about once per year for a conference.
  • Competitive pay range of $83 USD per hour.
  • Access to continuous training and professional development.
  • Work alongside industry-certified experts.
  • A team-oriented culture focused on collaboration and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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