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Senior Content Marketing Strategist

2 weeks, 6 days ago
United States
Full-time
Senior
Content Strategist
Marketing and Growth
Apply Now
Motive

Motive

Motive (ex KeepTruckin) provides AI dashcams, ELD compliance, GPS tracking, and fleet management solutions to over 120,000 businesses in the physical economy, enhancing safety, productivity, and profitability.

Road & Rail
1K-5K
Founded 2011
$567M raised
View All Jobs 39

Description

  • Set strategy, roadmaps, and editorial direction for thought leadership, research, proprietary data, and long-form content programs.
  • Own full-funnel content programs from opportunity identification and briefing through production, distribution, optimization, and measurement.
  • Develop customer- and expert-led content through executive interviews, SME conversations, customer research, proof points, and user-generated stories.
  • Use audience, content, and business-performance data to prioritize investments, improve distribution and reuse, and demonstrate impact.
  • Advise cross-functional partners on messaging, audience strategy, content selection, and program priorities.
  • Identify content gaps and build scalable, AI-enabled processes that improve quality, speed, consistency, and measurable impact.
  • Collaborate with product marketing, campaigns, demand generation, customer marketing, communications, SEO, brand, sales, and executive stakeholders.
  • Lead content workstreams for research reports, events, product launches, and other cross-functional initiatives.
  • Set editorial standards and elevate the quality and voice of Motive’s external content.

Requirements

  • 6+ years of B2B content marketing experience, or equivalent experience in communications, journalism, or a related field.
  • Portfolio demonstrating full-funnel, enterprise-focused, thought leadership, research, customer-proof, and customer-facing content.
  • Experience owning a content function, portfolio, or major program from strategy through execution, distribution, measurement, and improvement.
  • Exceptional writing and editing skills, including the ability to translate technical and data-heavy topics into accessible narratives.
  • Ability to design content ecosystems connecting audience needs, funnel stages, formats, channels, and business outcomes.
  • Experience conducting executive and SME interviews and developing high-impact content from those conversations.
  • Experience creating differentiated content from proprietary data, customer insights, executive perspectives, or subject-matter expertise.
  • Strong strategic judgment, prioritization, and stakeholder-alignment skills in ambiguous, cross-functional environments.
  • Familiarity with physical operations, fleet management, or transportation is preferred.
  • Authorization to receive and access technologies controlled under U.S. Export Administration Regulations.

Benefits

  • United States compensation range of $116,000–$137,000 USD, depending on location and qualifications.
  • Potential restricted stock units for eligible roles.
  • Health, pharmacy, vision, and dental benefits.
  • Paid time off and sick time off.
  • Short- and long-term disability coverage and life insurance.
  • 401(k) contributions, subject to eligibility requirements.
  • Some interviews or new-hire training sessions may be held in person at a Motive global office.

Interested in this position?

Apply directly on the company website

Apply Now

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