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Director, Earned and Owned Strategy

3 weeks ago
United States
Full-time
Executive
Content Strategist
Marketing and Growth
Content Marketing Digital Marketing SEMrush SEO
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 37

Description

  • Serve as the executive strategic lead for key accounts and own client success.
  • Develop integrated strategies spanning SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience.
  • Translate business objectives into actionable roadmaps with measurable outcomes.
  • Oversee AI Search readiness frameworks and optimize content and technical foundations for emerging search experiences.
  • Use AI-driven insights to inform forecasting, prioritization, and creative planning.
  • Partner with client, channel, and analytics teams to improve workflows and reporting automation.
  • Lead cross-functional planning and provide executive oversight for campaign ideation, launches, and measurement.
  • Identify organic growth opportunities across search and local search ecosystems.
  • Support business development through executive presentations, thought leadership, consulting, and account expansion.

Requirements

  • At least 5 years leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels.
  • Experience in an agency client-facing role and/or brand-side organization.
  • Experience managing integrated, cross-channel digital marketing campaigns.
  • Working knowledge of web analytics and Semrush or similar SEO platforms.
  • Proven success managing large-scale enterprise search and content transformation initiatives.
  • Deep understanding of AI Search evolution and organic discoverability trends.
  • Strong time and project management skills, including rapid prioritization and response.
  • Excellent cross-functional collaboration, presentation, and executive communication skills.
  • Ability to advise senior client leadership and unify teams across channels.
  • Position is not eligible for immigration sponsorship; candidates must be authorized to work in the U.S.

Benefits

  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • $118,000–$130,000 annual salary range plus annual performance bonus.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and supplemental insurance.
  • Annual ClassPass credits and access to Los Angeles, Chicago, and New York office hubs.

Interested in this position?

Apply directly on the company website

Apply Now

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