Director, Media Planning

2 weeks, 6 days ago
Full-time
Executive
Marketing and Growth
MissionOne Media

MissionOne Media

MissionOne Media specializes in performance marketing by offering predictive and transparent solutions across various digital channels, including search, display, social media, CRM, and analytics, to help brands effectively attract, convert, and retain...

Professional Services
Founded 1964

Description

  • Own key client relationships and lead communication for major media projects and presentations.
  • Manage day-to-day media planning work, delegate assignments, and review and approve team deliverables.
  • Develop strategic media plans, tactical recommendations, audience strategies, competitive analyses, and budget recommendations.
  • Translate client audiences into strategic media audiences using tools such as MRI-Simmons, Resonate, and YouGov Profiles.
  • Generate innovative media ideas and identify opportunities across media, data and analytics, and CRM.
  • Oversee client media budgets, flowcharts, authorizations, billing support, and campaign implementation with Activation and Finance teams.
  • Ensure performance reporting includes clear insights and that learnings inform future strategies and recommendations.
  • Lead team training, coaching, development, and process improvement.
  • Build strong partnerships with internal teams, media vendors, and client stakeholders.
  • Monitor media trends, active campaigns, workflows, and resource needs while escalating issues to the VP, Planning.

Requirements

  • Bachelor’s degree or equivalent in a related field.
  • 6+ years of media planning experience.
  • Strong knowledge of traditional media channels; digital media experience preferred.
  • Ability to apply strategic and critical thinking to client challenges and media plans.
  • Experience using media planning and competitive intelligence tools, including Vivvix, Pathmatics, MRI-Simmons, SRDS, SQAD, Nielsen NMI/IMS, and Guideline Planning.
  • Strong organizational, mathematical, and basic media math skills.
  • Excellent communication, presentation, storytelling, and collaboration skills.
  • Ability to manage multiple projects, meet deadlines, and make decisions in a fast-paced environment.
  • Experience managing, coaching, and developing team members.
  • Passion for media and advertising, with awareness of current media and marketplace trends.

Benefits

  • Annual gross base salary range of $100,000–$150,000 USD.
  • Multiple health insurance options.
  • Flexible paid time off.
  • Life insurance.
  • 401(k) plan.

Interested in this position?

Apply directly on the company website

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