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Senior Lifecycle Marketing Manager

2 months ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing HIPAA JavaScript Mixpanel
Apply Now
Maven Clinic

Maven Clinic

Maven Clinic provides a digital clinic that supports women and families through various paths to parenthood, including pregnancy, fertility, and infant care, while also helping organizations enhance employee retention and health outcomes.

Health Care Providers & Services
251-1K
Founded 2014
$293M raised
View All Jobs 13

Description

  • Architect and own the full consumer lifecycle roadmap across pre-purchase, post-purchase, win-back, and healthcare-specific journeys.
  • Lead lifecycle go-to-market planning for new program launches from pre-launch nurture through post-launch retention.
  • Build and operate automated lifecycle flows in Braze across email, SMS, push, and in-app channels.
  • Maintain journey hygiene, integration health, and scalable Braze architecture as the product evolves.
  • Partner with engineering on event schema design, data triggers, Braze integrations, and troubleshooting.
  • Use AI-assisted tools to draft copy and prototype designs, then route materials through content and design review.
  • Maintain and evolve a modular email design system to support fast and scalable production.
  • Design, run, and analyze A/B tests across subject lines, copy, timing, and flow logic.
  • Monitor funnel performance, identify drop-off and engagement gaps, and recommend product improvements.
  • Analyze member replies, unsubscribe signals, and engagement data to inform product, clinical, and content messaging.
  • Ensure lifecycle communications comply with HIPAA and other healthcare requirements.
  • Collaborate cross-functionally with product, engineering, clinical, and content teams to integrate lifecycle into the member experience.

Requirements

  • 5–8 years of experience in lifecycle marketing, ideally in DTC health, wellness, or similarly trust-sensitive regulated categories.
  • Deep fluency across the full DTC lifecycle funnel, including acquisition nurture, abandoned checkout/consultation, onboarding, win-back, loyalty, and healthcare-specific journeys.
  • Proven Braze power-user experience building complex canvases, multi-step event-triggered flows, Liquid personalization, A/B experiments, and segmentation.
  • Strong technical and data fluency, including reading event schemas, writing trigger specs, and troubleshooting flow issues.
  • Experience leading lifecycle for new product or program launches.
  • Strong product instincts with the ability to translate lifecycle insights into roadmap recommendations.
  • Working knowledge of email deliverability, list hygiene, and domain authentication.
  • HIPAA-aware and healthcare-savvy communication skills for regulated health contexts.
  • Comfort using AI tools to accelerate copy drafting and design iteration.
  • Strong analytical instincts for performance reporting and investment decisions.
  • Familiarity with Mixpanel for funnel analysis strongly preferred.
  • Working knowledge of Customer.io strongly preferred.
  • Active work authorization in the US is required.
  • Strong preference for candidates based in San Francisco, though the role is remote and open to candidates in the United States.

Benefits

  • Base salary range of $136,000 to $160,000 per year.
  • Equity as part of the compensation package.
  • Employer-covered health, dental, and insurance plan options.
  • Access to Maven’s full platform and specialists, including mental health, reproductive health, family planning, and pediatrics care.
  • Whole-self care through wellness partnerships.
  • Hybrid work with in-office meals and work-together days.
  • 16 weeks of 100% paid parental leave plus a new parent stipend for employees with 1+ year of tenure.
  • Annual professional development stipend and access to a personal career coach.
  • 401(k) matching for US-based employees with immediate vesting.

Interested in this position?

Apply directly on the company website

Apply Now

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