Audience Strategy Lead

3 weeks ago
Contract
Lead
Data Science and Analytics
Maker Lab

Maker Lab

Maker Lab is a marketing consultancy that specializes in building and running in-house micro agencies in collaboration with clients. Their multidisciplinary teams offer a range of marketing services including data analytics, experiential marketing, CRM...

Professional Services
51-250
Founded 2015

Description

  • Oversee the rollout of a generative AI brief-intake tool for non-data marketing stakeholders.
  • Design and deliver scalable, templated audience insights from client briefs using qualitative and quantitative methods.
  • Equip Creative, Commerce, and Paid teams with clear audience knowledge and strategic inputs.
  • Build post-campaign audience engagement reports to measure effectiveness and identify improvement opportunities.
  • Synthesize campaign results into actionable and repeatable marketing blueprints using engagement reports and predictive modelling.
  • Partner with data engineering to feed behavioural inputs and blueprints into a unified data engine.
  • Refine algorithmic trend predictions and AI briefing recommendations.
  • Help establish a predictive viability tool to assess track success across multiple markets before launch and spend approval.
  • Deliver deep-dive market intelligence on regional consumer behaviour to support senior leadership decisions.

Requirements

  • BA/BS degree or equivalent experience.
  • 10+ years of experience in digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
  • Ability to translate complex data and statistical analysis into clear, narrative-led strategy for creative and marketing teams.
  • Strong understanding of regional digital and e-commerce consumer behaviour.
  • Experience working with data engineering teams in modern cloud data environments such as Databricks and with third-party research platforms.
  • Comfort leading a team and operating as a senior stakeholder across insights, creative, and commercial functions.
  • Exceptional verbal and written English communication and presentation skills.
  • 12-month fixed-term contract.

Interested in this position?

Apply directly on the company website

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