Marketing Data Analyst

1 month, 1 week ago
Full-time
Senior
Data Science and Analytics
Booksy

Booksy

Booksy is a cloud-based appointment booking software for beauty professionals, offering automated scheduling, calendar management, payments, and marketing tools. With over 23 million clients worldwide, Booksy is the largest Beauty Booking Marketplace, ...

Diversified Consumer Services
251-1K
Founded 2014
$119M raised

Description

  • Own performance diagnostics and reporting across all marketing channels, including WBR/MBR reporting.
  • Use Looker and BigQuery to explain what happened in marketing performance and why.
  • Partner with marketing leadership on media mix and budget decisions.
  • Design incrementality and causal impact experiments to measure true marketing lift.
  • Support calibration of Marketing Mix Models with econometrics partners.
  • Champion self-service analytics by scaling the governed Looker semantic layer.
  • Build clear, insightful reporting and dashboards for regional teams.
  • Translate complex data and statistical models into actionable stories for senior stakeholders.

Requirements

  • Extensive experience in a commercial, financial, or marketing analytics role.
  • Strong SQL skills with hands-on experience querying complex datasets in a cloud data warehouse such as BigQuery.
  • Expert-level experience with a modern BI platform, ideally Looker (LookML).
  • Experience building governed semantic layers and intuitive self-serve dashboards.
  • Solid grounding in marketing science, including attribution vs. incrementality, Marketing Mix Modeling (MMM), and causal inference methods such as geo-holdout or go-dark testing.
  • Track record of turning complex data and statistical models into clear stories for senior, non-technical stakeholders.
  • Upper-intermediate English proficiency (B2+) or above; conversational English is the minimum requirement.
  • Commercial fluency with metrics such as revenue, margin, CPA, ROI, and LTV:CAC is a plus.
  • Experience collaborating with external econometric or data science partners on MMM calibration is a plus.
  • Experience with CRM/data stacks such as Salesforce Marketing Cloud or Data 360 and cross-functional data engineering work is a plus.

Benefits

  • Remote-first work across Europe.
  • Open to candidates based anywhere in Europe.
  • Option to work fully remote or have office access depending on the market.
  • Additional location-specific benefits details provided during or after the first conversation.
  • Inclusive hiring process with support for accessibility needs and reasonable adjustments.

Interested in this position?

Apply directly on the company website

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