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User Acquisition Consultant

3 days, 21 hours ago
Serbia, Brazil, Greece, Romania, Ukraine, Turkey
Contract
Senior
Digital Marketing Manager
Sales and Business Development
Facebook Ads Google Ads TikTok
Apply Now
Magic Media

Magic Media

Magic Media is an international tech group specializing in game development, cybersecurity, VFX, and art. They are industry leaders in providing top-tier services to the global gaming community.

Internet Software & Services
51-250
View All Jobs 8

Description

  • Define UA channel strategy and media planning across paid social, ad networks, and other relevant acquisition channels.
  • Recommend budget allocation and reallocation based on performance, scalability, and channel saturation limits.
  • Provide and refine CPI benchmarks by geo, platform, and channel.
  • Monitor and optimize campaigns toward cost efficiency, creative performance, early ROAS, and payback signals.
  • Supervise campaign structure, setup, bidding strategies, budget pacing, and ongoing optimization.
  • Guide creative testing needs from a UA perspective and provide feedback to improve CTR, CVR, and CPI.
  • Set execution priorities, weekly plans, and testing roadmaps for the internal UA Specialist.
  • Deliver concise reporting on spend, performance, risks, and immediate optimization opportunities.
  • Lead and supervise the internal UA Specialist while collaborating with Data, Brand, and Product teams on performance modeling and creative strategy.

Requirements

  • Proven experience in user acquisition, paid media buying, or performance marketing for mobile games.
  • Strong knowledge of channels such as Meta, AppLovin, Google Ads, TikTok, ad networks, and other paid acquisition platforms.
  • Demonstrated experience managing CPI, volume, ROAS, payback signals, budget pacing, and campaign efficiency.
  • Experience overseeing campaign setup, optimization tactics, account structure, and testing roadmaps.
  • Strong analytical mindset with the ability to translate performance data into clear next steps.
  • Experience guiding or supervising UA Specialists or campaign execution teams.
  • Excellent communication skills and the ability to collaborate with Data, Brand, and Product stakeholders.
  • Fluent in English.
  • Experience scaling games from tech test and soft launch through worldwide launch (desirable).
  • Experience with P&L scenario projections, performance modeling, and validation (desirable).
  • Strong understanding of creative fatigue, creative rotation, and testing cadence for mobile game UA (desirable).
  • Experience working with international, remote, and multidisciplinary teams (desirable).

Benefits

  • Project-based remote position with a possibility for long-term engagement.
  • Opportunity to work on a diverse variety of engaging projects.
  • Be part of an international group with offices worldwide.
  • Career growth and development opportunities.
  • Fast-paced, multicultural team environment.
  • Ongoing training and professional self-improvement opportunities.
  • Flexible working hours.
  • Inclusive culture and open communication.

Interested in this position?

Apply directly on the company website

Apply Now

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