Engagement Marketing Lead

4 hours, 24 minutes ago
Full-time
Lead
Marketing and Growth
Lyra Health

Lyra Health

Lyra Health is a global leader in mental health benefits, connecting companies and employees to world-class therapists and coaches. Their innovative platform offers fast, reliable access to evidence-based care for organizational well-being.

Health Care Providers & Services
1001-5000
Founded 2015
$627M raised

Description

  • Design and own scalable engagement marketing operating models and frameworks for commercial and large customers.
  • Create standardized B2B2C member-engagement playbooks tailored to customer size, industry, tenure, and product configuration.
  • Partner with cross-functional teams to develop automated, trigger-based communications that increase member registration and utilization.
  • Oversee a library of customizable, on-brand marketing assets and toolkits with Creative Design and Content teams.
  • Develop tracking methodologies and reporting with Analytics to evaluate program performance and identify improvements.
  • Use data to test, refine, retire, or expand scaled marketing programs.
  • Own and evolve marketing templates, tools, workflows, and systems as the customer base grows.

Requirements

  • 5+ years of marketing experience, including building, standardizing, or scaling programs across multiple customer segments or accounts.
  • Experience designing scalable processes, playbooks, and operating models rather than only one-off campaigns.
  • Analytical experience evaluating program performance across multiple accounts and translating insights into recommendations.
  • Proven cross-functional collaboration with Marketing, Customer Success, Operations, and Analytics teams.
  • Excellent written, verbal, and presentation skills.
  • Strong organizational and project-management skills, with success managing multiple concurrent initiatives.
  • Familiarity with Salesforce, Gainsight, Highspot, and/or Jira.
  • Ability to exercise judgment and adapt methods as priorities evolve.
  • B2B2C or consumer health experience is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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