Product Marketing Lead - ICX

3 hours, 23 minutes ago
Full-time
Lead
Product Management
Mendix

Mendix

Mendix is the leading enterprise low code application development platform, empowering businesses to innovate and create modern applications quickly and securely.

Internet Software & Services
1001-5000
Founded 2005
$34M raised

Description

  • Define the portfolio narrative and customer-value story for Intelligence Center X.
  • Develop messaging, positioning, value propositions, and a “better together” story across the portfolio.
  • Position Intelligence Center X within the broader Siemens Software ecosystem and digital transformation initiatives.
  • Create and maintain a scalable messaging framework for aligned, differentiated product narratives.
  • Translate complex AI, graph, ontology, data, and application-development capabilities into customer benefits and market differentiation.
  • Ensure consistent messaging across campaigns, web content, analyst interactions, executive communications, and customer-facing materials.
  • Partner with product marketing, brand, solutions marketing, demand generation, product management, sales, and leadership on integrated launches and go-to-market programs.
  • Establish messaging governance and influence cross-functional stakeholders to align on commercial priorities.
  • Refine positioning and narrative based on market trends, customer feedback, competitive insights, and product evolution.

Requirements

  • 12+ years of progressive experience in product marketing, solutions marketing, portfolio marketing, or a related strategic marketing function.
  • Demonstrated success developing and executing marketing strategies across multiple products in a technology portfolio.
  • Experience marketing enterprise software, AI, data platforms, application-development technologies, cloud solutions, or related technical products.
  • Proven experience developing portfolio-level positioning, messaging, and go-to-market strategies.
  • Strong understanding of enterprise AI, agentic workflows, AI application development, ontologies, semantic technologies, data and knowledge graphs, and enterprise software platforms.
  • Ability to connect technical innovation with measurable customer and business outcomes.
  • Deep understanding of positioning, packaging, and bringing complex technology portfolios to market.
  • Exceptional strategic communication, storytelling, writing, facilitation, and presentation skills.
  • Ability to influence senior stakeholders, build consensus, and lead through influence in a matrixed organization.
  • Ability to simplify complex technical concepts for executive and technical audiences.

Benefits

  • Base salary range of $124,000–$223,100 USD annually.
  • Annual incentive opportunities.
  • Healthcare and wellness benefits.
  • Retirement savings plans.
  • Paid time off.
  • Remote role within the United States.

Interested in this position?

Apply directly on the company website

Apply Now

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