Regional CRM Manager - Spanish Market

2 days, 11 hours ago
Mid Level
Project and Program Management

Lion Hires

Lion Hires describes itself as a global recruitment partner that connects top talent with international career opportunities, with a focus on Digital, Entertainment & Media, Fintech & Digital Payments, Product Development, iGaming, and Customer Experience & Support.

Recruitment / staffing / talent acquisition

Description

  • Own the CRM strategy and execution for the Spanish market, tailoring campaigns to local customer behavior and business objectives.
  • Develop, test, and optimize CRM initiatives across Email, SMS, Push Notifications, In-App, and Onsite Messaging channels.
  • Manage the full customer lifecycle, including onboarding, engagement, retention, reactivation, and churn prevention.
  • Plan, execute, and evaluate CRM campaigns with a focus on personalization, segmentation, and commercial performance.
  • Identify market-specific opportunities and improve customer engagement using data and customer insights.
  • Collaborate with Product, Content, Design, Trading, and Analytics teams to deliver high-impact CRM initiatives.
  • Monitor and report on CRM KPIs such as retention, CLV, conversion, reactivation, and ROI.
  • Ensure all CRM activities comply with regulatory requirements and responsible gaming policies.

Requirements

  • 4+ years of hands-on CRM experience managing the Spanish market within iGaming or Sports Betting.
  • Strong understanding of the Spanish customer lifecycle, player behavior, and local CRM best practices.
  • Proven experience managing end-to-end CRM campaigns with measurable commercial results.
  • Hands-on experience with CRM platforms such as Braze, Optimove, Salesforce, or similar.
  • Strong analytical skills with experience in segmentation, A/B testing, automation, and campaign optimization.
  • Excellent stakeholder management and project management skills.
  • Fluent English is required; Spanish is not mandatory.
  • Comfortable working in a fast-paced international environment.

Interested in this position?

Apply directly on the company website

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