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Sr. Marketing Manager

1 month ago
United States
Full-time
Senior
Marketing Manager
Marketing and Growth
Email Marketing Google Analytics Influencer Marketing Social Media Marketing
Apply Now
Lever

Lever

Lever is a leading Talent Acquisition Suite that provides modern hiring and talent management solutions. Their applicant tracking system (ATS) with candidate relationship management capabilities empowers hiring teams to streamline recruiting efforts an...

Professional Services
251-1K
Founded 2012
$123M raised
View All Jobs 2

Description

  • Collaborate with executive leadership and outside marketing agencies to develop and lead CineFi’s marketing strategy.
  • Translate business priorities into integrated campaigns and programs that drive awareness, acquisition, engagement, and retention.
  • Own planning and delivery of promotional campaigns across the member lifecycle, including onboarding, utilization, and retention efforts.
  • Support the CineFi marketing P&L through budget planning, investment prioritization, forecasting, and performance analysis.
  • Develop incentive strategies and targeted offers that increase acquisition, engagement, and product adoption.
  • Lead loyalty and rewards program strategy, campaign development, optimization, and impact measurement.
  • Identify and develop business partnership marketing opportunities that expand reach and support growth objectives.
  • Establish performance goals, monitor campaign results, and turn data insights into recommendations that improve ROI and member value.
  • Design and evaluate A/B and multivariate tests across offers, audiences, creative, landing pages, and lifecycle journeys.
  • Develop and optimize integrated digital marketing programs across paid media, email/CRM, web, social, and partnership channels.
  • Oversee external agencies, consultants, or vendors, including deliverables, timelines, quality, budget, compliance, and alignment with strategy.
  • Continuously evaluate market trends, member behavior, and campaign performance to identify optimization and innovation opportunities.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field required; advanced degree preferred.
  • At least 7 years of progressive marketing experience with responsibility for strategy development, campaign leadership, and business performance.
  • Proficiency with digital marketing and analytics platforms such as Google Analytics, ad platform reporting tools, marketing automation/CRM systems, and dashboarding or data visualization tools.
  • Proficiency in campaign measurement, marketing analytics, attribution, and KPI reporting, including conversion, CAC, ROAS/ROI, channel performance, and funnel analysis.
  • Strong knowledge of CRM and lifecycle marketing, including segmentation, audience targeting, trigger-based campaigns, onboarding, cross-sell, retention, and re-engagement strategies.
  • Experience with go-to-market planning, promotional strategy, incentive and offer design, and optimization for new products, campaigns, or market launches.
  • Experience with loyalty and rewards programs, partnership marketing, influencer marketing, and content or channel strategies is strongly preferred.
  • Working knowledge of credit union or banking products and services, marketing and advertising regulations, field-of-membership requirements, and compliance considerations is preferred.
  • Clear written and verbal communication skills to develop briefs, present results, and align stakeholders on strategy and performance.
  • Ability to travel as needed for meetings, events, partner engagements, and other business-related activities.
  • Ability to lift and carry marketing materials or other items weighing up to 25 pounds on an occasional basis.

Benefits

  • Full-time remote position.
  • Targeted salary range of $115,000 to $145,000 for candidates in California.
  • Pay determined by work location, job-related skills, experience, and relevant education or training.

Interested in this position?

Apply directly on the company website

Apply Now

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