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Senior Digital Marketing Measurement Analyst

2 months, 1 week ago
Spain
Full-time
Senior
Data Analyst
Data Science and Analytics
CRM Digital Marketing GCP Google Ads Google Tag Manager PostgreSQL Power BI Python R SQL Tableau TikTok
Apply Now
Leadtech

Leadtech

Leadtech is a Barcelona-based Online Innovation Technology company that has rapidly grown since 2007, becoming an industry leader in online project management with a global team of over 570 professionals.

IT Services
251-1K
Founded 2009
View All Jobs 18

Description

  • Lead advanced analysis of web marketing campaigns across regions, channels, and traffic sources.
  • Develop and maintain a scalable web measurement framework with accurate tracking and attribution.
  • Configure and validate conversion tracking for advertising platforms such as Google Ads, Meta, and TikTok.
  • Analyze multi-channel user journeys and apply attribution models to marketing performance data.
  • Identify growth opportunities by uncovering correlations between marketing metrics, behavioral data, and regional performance.
  • Collaborate with Marketing to influence media budget allocation and campaign strategy.
  • Design and execute A/B tests to improve conversion rates and marketing efficiency.
  • Ensure data accuracy, consistency, and integrity across marketing tools and reporting systems.
  • Set up and maintain tracking plans, events, goals, and funnels.
  • Manage tags, triggers, and variables in Google Tag Manager, including client-side and server-side setups when required.
  • Support technical integrations between websites and advertising platforms, including pixels, server-side events, and conversion APIs.
  • Conduct behavioral analysis of user flows, drop-off points, and micro-conversions.
  • Analyze the impact of creatives, landing pages, and traffic quality on conversion performance.
  • Automate reporting processes and improve MarTech stack efficiency.

Requirements

  • Strong experience in Mobile Analytics, Web Analytics, Marketing Analytics, or MarTech roles.
  • Hands-on experience with Facebook Pixel, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
  • Experience with MMPs such as AppsFlyer, Adjust, or Singular.
  • Experience configuring tracking for advertising platforms such as Google Ads, Meta, and TikTok.
  • Solid understanding of web attribution models and cross-channel measurement.
  • Advanced SQL skills for querying and transforming marketing datasets in tools such as BigQuery or PostgreSQL.
  • Experience with BI tools such as Looker Studio, Tableau, or Power BI.
  • Strong analytical thinking with the ability to generate actionable insights from complex datasets.
  • Understanding of marketing KPIs including ROI, ROAS, CPA, CAC, LTV, and CVR.
  • Ability to manage multiple projects, prioritize effectively, and meet deadlines.
  • Strong communication skills for presenting complex findings to technical and non-technical stakeholders.
  • Experience with attribution tools such as AppsFlyer or Adjust, or with CDP/CRM integrations, preferred.
  • Experience with A/B testing platforms, preferred.
  • Python or R for data automation and forecasting, preferred.
  • Google Analytics or Google Ads certifications, preferred.

Benefits

  • Competitive salary with a full-time permanent contract.
  • Top-tier private health insurance, including dental and psychological services.
  • Flexible schedule with flextime and the option to work fully remote or from the Barcelona office.
  • 25 days of vacation plus your birthday off, with flexible vacation options and no blackout days.
  • Free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August.
  • Annual budget for external learning opportunities and personalized internal training.
  • Additional perks including free coffee, fresh fruit, snacks, a game room, and a rooftop terrace in the Barcelona office.
  • Ticket restaurant and nursery vouchers paid directly from gross salary.

Interested in this position?

Apply directly on the company website

Apply Now

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