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Ad Monetization Manager

2 weeks, 2 days ago
Spain
Full-time
Mid Level
Product Manager
Product Management
Amplitude Android GCP iOS Looker SQL
Apply Now
Leadtech

Leadtech

Leadtech is a Barcelona-based Online Innovation Technology company that has rapidly grown since 2007, becoming an industry leader in online project management with a global team of over 570 professionals.

IT Services
251-1K
Founded 2009
View All Jobs 18

Description

  • Design, implement, and optimize ad waterfalls across mediation platforms such as AppLovin MAX, IronSource/Unity LevelPlay, and AdMob/Google Ad Manager.
  • Configure and manage dynamic floor prices and in-app bidding to improve eCPM.
  • Evaluate, onboard, and manage new ad networks and programmatic demand sources.
  • Monitor monetization KPIs including eCPM, fill rate, ARPDAU, ad revenue per session, and impression share.
  • Run cohort analyses and A/B tests on ad formats, frequencies, and integrations.
  • Identify revenue improvement opportunities using BI and analytics tools such as Looker, BigQuery, and Amplitude.
  • Define ad format strategy for each app, including interstitials, rewarded ads, banners, native ads, and MREC.
  • Collaborate with Product teams to integrate ad placements into the user flow while balancing monetization and user experience.
  • Manage relationships and negotiations with ad network partners, including guaranteed deals and header bidding arrangements.
  • Ensure compliance with App Store, Google Play, and ad network policies, and maintain brand safety and ad quality controls.

Requirements

  • 3+ years of experience in mobile app advertising monetization.
  • Mandatory gaming monetization experience, including waterfalls in F2P games, rewarded ad management, and mixed IAP + ads monetization logic.
  • Experience in or transition to non-gaming apps such as lifestyle, health, utilities, or tools.
  • Degree in Marketing, Engineering, Statistics, Economics, or a related field.
  • MBA or programmatic advertising training is a plus.
  • Proficiency in at least one mediation platform: AppLovin MAX, IronSource LevelPlay, or AdMob.
  • Familiarity with monetization SDKs and their integration on iOS and Android.
  • Advanced data analysis skills; SQL, BigQuery, or Looker experience is a strong plus.
  • Knowledge of ATT (App Tracking Transparency) and SKAdNetwork and their impact on fill rate and targeting.
  • Understanding of the programmatic ecosystem, including DSPs, SSPs, PMPs, and open auction.
  • Strong data-driven and experimentation mindset with A/B testing and evidence-based decision-making.
  • Ability to manage multiple apps and verticals simultaneously.
  • Collaborative profile with cross-functional experience working with UA, Product, Data Engineering, and Finance.
  • Proactive ownership mindset with the ability to identify opportunities and execute independently.
  • C1 English level required for communication with international partners.
  • Experience with MMPs such as AppsFlyer or Adjust and ad revenue attribution is a plus.
  • Knowledge of RevenueCat and hybrid monetization logic (subscriptions + ads) is a plus.
  • Experience in high-volume freemium apps with more than 1M DAU is a plus.
  • Familiarity with GDPR, TCF 2.x, and consent management platforms (CMP) is a plus.
  • Experience at a portfolio company or mid-to-large-sized publisher is a plus.

Benefits

  • Competitive compensation package with benefits, including flexible hours and health insurance.
  • Full-time permanent contract with competitive salary.
  • Top-tier private health insurance, including dental and psychological services.
  • Flexible work arrangement with the option to work fully remote or from the Barcelona office.
  • 25 days of vacation plus your birthday off, with flexible vacation and no blackout days.
  • Free Friday afternoons, a 7-hour workday on Fridays, and a 35-hour workweek in July and August.
  • Annual budget for external learning opportunities and personalized internal training.
  • Office perks in Barcelona including free coffee, fresh fruit, snacks, a game room, a rooftop terrace, ticket restaurant vouchers, and nursery vouchers.

Interested in this position?

Apply directly on the company website

Apply Now

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