Leadership Connect

Leadership Connect provides a data-driven decision intelligence platform that enables users to connect with key government personnel, track policy changes, and foster relationships within the public sector, thereby enhancing the effectiveness of decisi...

Professional Services

Industrials

51-250 (150)

Founded 1969

3 open positions

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Product Marketing Manager

1 month ago

Canada

Full-time

Senior

Product Management

Apply Now

Leadership Connect

Professional Services

51-250

Founded 1969

View All Jobs 3

Description

Own the go-to-market roadmap, strategy, and execution for product launches.
Develop value propositions and messaging frameworks and drive company-wide adoption and consistency.
Gather market insights through research and customer interviews to understand purchasing drivers, sentiment, and messaging reactions.
Partner with Product Managers to refine offerings based on the competitive landscape and customer feedback.
Create sales and marketing collateral and internal and external communications that support adoption and conversion.
Build training materials and lead sales enablement for key launches.
Produce data-driven market stories, case studies, and product guides.
Support webinars that advance business objectives.
Collaborate cross-functionally with Product, Engineering, Marketing, Sales, and Customer Success.

Requirements

5+ years of product marketing experience at a B2B SaaS company.
Experience building and executing go-to-market plans for software products.
Strong written, verbal, and presentation skills.
Strong analytical skills and a data-driven mindset.
Ability to influence and align colleagues across cross-functional teams in a highly matrixed environment.
Collaborative, ownership-driven approach.
Experience marketing to government workers is preferred.
Comfort working in a remote environment based in Toronto/Canada.
Ability to work effectively with product managers and team leads on data-driven initiatives.

Benefits

Competitive compensation for top talent.
Extended health care plan.
Dental care.
Life and disability insurance.
Health spending account.
Unlimited vacation leave and flexible PTO policies.
12 paid holidays.
$3,000 employee referral program.
Employer contribution to VRSP.
Rewards and recognition programs.
Regular team-building events and happy hours.
Monthly town halls with the CEO for company updates and transparency.

Interested in this position?

Apply directly on the company website

Apply Now

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