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Senior Product Marketing Manager, Pro Experience

2 weeks, 2 days ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Copywriting CRM
Apply Now
LawnStarter

LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services
11-50
Founded 2013
$18M raised
View All Jobs 8

Description

  • Own the strategy for all Pro-facing communications across the full lifecycle, including in-product messaging, community, help content, incentive programs, and internal Pro advocacy.
  • Partner with Product to design and maintain Pro-facing in-app communications that explain platform changes, incentives, and performance data at the right moments in the Pro journey.
  • Build and manage the Pro community strategy in Bettermode, including engagement approach, content cadence, and tone of voice for all Pro-facing communications.
  • Define the vision for Pro Academy training and upskilling content, and coordinate with partners on content production and delivery.
  • Own the strategy for Pro help content, including the knowledge base, FAQs, and how-to materials that reduce support contact and improve self-service.
  • Work with PMs to create help content for feature launches and platform changes, and measure success through deflection and resolution outcomes.
  • Own the Pro listening and advocacy system by gathering insights from interviews, call reviews, community monitoring, and support trends, then routing those insights to decision-makers.
  • Shape how gamification and incentive programs are communicated across the Pro lifecycle so Pros understand, engage with, and stay motivated by them.
  • Push back internally when product, ops, or support decisions are likely to create a poor Pro experience, and represent the Pro perspective in cross-functional discussions.
  • Design the processes and infrastructure needed to unify fragmented Pro communications into a coherent strategy and voice.

Requirements

  • Experience developing deep expertise in a supply-side or creator-side user segment through direct listening, interviews, call reviews, community participation, and direct contact.
  • Ability to identify and apply qualitative user insights that are not visible in dashboards or funnel data.
  • Strong writing skills for external-facing communications that are clear, warm, direct, and free of jargon.
  • Experience creating messages that drive attention and action, with examples of communications you are proud of.
  • Ability to connect communications to business outcomes and measure behavior change rather than relying only on sends or opens.
  • Experience influencing Product, Ops, and Support without direct authority.
  • Comfort building the case for changes, presenting evidence, and helping cross-functional partners reach decisions.
  • Experience creating processes and systems from scratch in an unstructured environment.
  • Familiarity with AI tools used to scale content creation, synthesize qualitative feedback, or automate communications workflows.
  • This is not a fit for candidates whose experience is primarily consumer marketing, internal documents, executive summaries, B2B content, or mature CRM operations.

Benefits

  • Base salary of $120k-$150k.
  • Equity in the form of stock options.
  • Medical, dental, and vision insurance coverage.
  • Fully remote, US-based work arrangement.
  • Flexible time off policy.
  • Equal employment opportunity commitment and compliance with applicable nondiscrimination laws.

Interested in this position?

Apply directly on the company website

Apply Now

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