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Senior Product Marketing Manager

2 months, 2 weeks ago
North America
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Social Media Marketing
Apply Now
CoLab

CoLab

CoLab is a collaborative engineering platform that streamlines design reviews, prevents errors, and speeds up product development for hardware engineering teams.

Construction & Engineering
51-250
Founded 2017
$20M raised
View All Jobs 11

Description

  • Execute product launches by translating campaign strategy into messaging, briefs, and launch assets.
  • Own messaging for features and bundled releases across emails, presentations, conference talks, and social posts.
  • Partner with Product Management to understand the roadmap and manage launch logistics.
  • Work with GTM Enablement to create educational materials for Sales and Customer Success teams.
  • Own messaging and effectiveness for key website pages, including product, feature, and use case pages.
  • Build deep knowledge of competitive solutions and support high-stakes competitive deals.
  • Contribute product content between launches, not only during major release moments.
  • Review and improve messaging across marketing, especially for technical and product-focused content.

Requirements

  • 5-7+ years of total professional experience in B2B software or manufacturing.
  • 2+ years of experience in product marketing.
  • Experience with customer research and using data and insights to inform product and GTM strategy.
  • Strong track record improving customer and pipeline outcomes through positioning, messaging, campaign planning, and thought leadership.
  • Combination of strategic product marketing experience and hands-on tactical execution.
  • Ability to engage with and influence internal and external stakeholders.
  • Comfort learning complex technical or industry-specific domains and explaining them clearly.
  • Preferred mindset for fast-paced marketing with quick and frequent iterations.

Benefits

  • Competitive compensation package with stock options.
  • Extended health and benefits package.
  • Unlimited paid vacation.
  • RRSP matching.
  • Flexible remote opportunities across North America.
  • Hybrid office hub in St. John’s, Newfoundland.

Interested in this position?

Apply directly on the company website

Apply Now

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