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Director of Conversion Rate Optimization

46 minutes ago
United States
Full-time
Executive
Growth Marketing Manager
Design and User Experience
Figma Hotjar Tableau Webflow
Apply Now
LawnStarter

LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services
11-50
Founded 2013
$18M raised
View All Jobs 8

Description

  • Own and optimize landing pages in Webflow across paid, organic, partner, referral, home, and social traffic sources.
  • Build, configure, and run A/B tests in VWO across the acquisition funnel.
  • Use AI, Tableau, Hotjar, and behavioral data to generate hypotheses and identify testing opportunities.
  • Configure goals, debug tracking, and analyze test results without engineering support.
  • Improve visitor-to-lead and lead-to-customer conversion rates through experimentation.
  • Develop scalable CMS architecture for thousands of city and near-me pages across multiple brands and services.
  • Create a multi-quarter experimentation roadmap and feed learnings into future test cycles.
  • Document methodology standards, tooling, and processes for scaling the experimentation function.
  • Produce post-test result summaries quickly and communicate findings to non-technical stakeholders.
  • Design the long-term structure of the experimentation program as a repeatable function.

Requirements

  • Strong hands-on experience building in Webflow as a production environment.
  • Production-grade experience running A/B tests in VWO or similar experimentation tools.
  • Comfort configuring tracking, goals, and test instrumentation without engineering support.
  • Statistical fluency with two-tailed p-tests, underpowered tests, peeking, and interaction effects.
  • Ability to analyze data in Tableau and interpret experiment results correctly.
  • Daily use of AI for hypothesis generation, copy development, and analysis acceleration.
  • Experience finding friction through screen recordings, customer calls, and customer feedback.
  • Ability to work independently as a solo operator and move quickly from idea to shipped test.
  • Ability to explain statistical results clearly to non-technical stakeholders.
  • Preferred: Point of view on when p-tests are appropriate versus alternative methods.

Benefits

  • Competitive base salary of $160,000-$180,000.
  • Equity aligned to the long-term success of the experimentation program.
  • Medical, dental, and vision insurance.
  • Fully remote work from anywhere in the US.
  • Unlimited PTO.
  • Equal employment opportunity commitment and nondiscrimination protections.

Interested in this position?

Apply directly on the company website

Apply Now

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