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Digital Marketing Specialist

2 days, 7 hours ago
China, Malaysia, Philippines, Taiwan
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Digital Marketing Email Marketing Google Ads Google Analytics HubSpot Keyword Research Link Building Mailchimp SEMrush SEO Shopify Social Media Marketing UX Design Webflow WordPress
Apply Now

Law Offices of Sabrina Li, P.C.

A U.S. immigration law firm focused on immigration matters for individuals, families, businesses, and institutions, with practice areas including family-based and employment-based immigration, investor visas, waivers, removal defense, naturalization, appeals, asylum, and humanitarian relief.

Law Practice / Immigration Law
11-50
Founded 2012
View All Jobs 4

Description

  • Develop and execute PPC and SEO strategies aligned with business and lead generation goals.
  • Plan, launch, manage, and optimize paid campaigns across Google Ads and social media platforms.
  • Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities.
  • Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building.
  • Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements.
  • Collaborate with designers, developers, and content team members to implement SEO and conversion best practices across digital assets.
  • Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences.
  • Monitor and improve email performance through segmentation, testing, and conversion optimization.
  • Analyze campaign and website performance data to identify insights and improve ROI, conversions, and engagement.
  • Support the development and optimization of landing pages, ad creatives, and user journeys.
  • Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance.
  • Manage campaign budgets, forecasting, and reporting to ensure efficient marketing spend.
  • Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices.

Requirements

  • Minimum 5 years of experience in digital marketing with strong hands-on experience in PPC and SEO.
  • Proven track record of managing and optimizing paid advertising campaigns and improving organic search performance.
  • Experience with Google Ads, Google Analytics (GA4), Google Search Console (GSC), Ahrefs, SEMrush, or similar tools.
  • Experience managing email marketing campaigns using Mailchimp, HubSpot, Klaviyo, or similar platforms.
  • Strong understanding of keyword strategy, bidding models, conversion tracking, and campaign optimization principles.
  • Experience with technical SEO, including site structure, indexing, page speed optimization, and crawlability.
  • Familiarity with website CMS platforms such as WordPress, Webflow, or Shopify, along with basic UX and conversion optimization principles.
  • Strong analytical and problem-solving skills with the ability to interpret performance data and translate insights into actionable strategies.
  • Excellent communication, organization, and project management skills.
  • Experience managing marketing budgets and performance-driven campaigns focused on ROI and growth.
  • Experience working with international or remote teams is preferred.
  • Bachelor’s degree in Marketing, Business, or a related field is preferred, but not required.
  • Bilingual proficiency in Mandarin and/or Spanish is preferred, but not required.

Benefits

  • Competitive compensation aligned with experience, technical expertise, and marketing capabilities.
  • Performance-based bonuses tied to campaign performance, lead generation, and measurable marketing growth.
  • Flexible, fully remote work environment that supports productivity and work-life balance.
  • Opportunity to contribute directly to high-impact digital marketing and website growth initiatives.
  • Exposure to a collaborative global team with opportunities to shape marketing strategy and optimization efforts.
  • Long-term growth opportunities with exposure to SEO, PPC, CRO, email marketing, and broader digital acquisition strategies.

Interested in this position?

Apply directly on the company website

Apply Now

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