Law Offices of Sabrina Li, P.C.

A U.S. immigration law firm focused on immigration matters for individuals, families, businesses, and institutions, with practice areas including family-based and employment-based immigration, investor visas, waivers, removal defense, naturalization, appeals, asylum, and humanitarian relief.

Law Practice / Immigration Law
11-50
Founded 2012

Description

  • Develop and execute PPC and SEO strategies aligned with business and lead generation goals.
  • Plan, launch, manage, and optimize paid campaigns across Google Ads and social media platforms.
  • Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities.
  • Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building.
  • Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements.
  • Collaborate with designers, developers, and content team members to implement SEO and conversion best practices across digital assets.
  • Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences.
  • Monitor and improve email performance through segmentation, testing, and conversion optimization.
  • Analyze campaign and website performance data to identify insights and improve ROI, conversions, and engagement.
  • Support the development and optimization of landing pages, ad creatives, and user journeys.
  • Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance.
  • Manage campaign budgets, forecasting, and reporting to ensure efficient marketing spend.
  • Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices.

Requirements

  • Minimum 5 years of experience in digital marketing with strong hands-on experience in PPC and SEO.
  • Proven track record of managing and optimizing paid advertising campaigns and improving organic search performance.
  • Experience with Google Ads, Google Analytics (GA4), Google Search Console (GSC), Ahrefs, SEMrush, or similar tools.
  • Experience managing email marketing campaigns using Mailchimp, HubSpot, Klaviyo, or similar platforms.
  • Strong understanding of keyword strategy, bidding models, conversion tracking, and campaign optimization principles.
  • Experience with technical SEO, including site structure, indexing, page speed optimization, and crawlability.
  • Familiarity with website CMS platforms such as WordPress, Webflow, or Shopify, along with basic UX and conversion optimization principles.
  • Strong analytical and problem-solving skills with the ability to interpret performance data and translate insights into actionable strategies.
  • Excellent communication, organization, and project management skills.
  • Experience managing marketing budgets and performance-driven campaigns focused on ROI and growth.
  • Experience working with international or remote teams is preferred.
  • Bachelor’s degree in Marketing, Business, or a related field is preferred, but not required.
  • Bilingual proficiency in Mandarin and/or Spanish is preferred, but not required.

Benefits

  • Competitive compensation aligned with experience, technical expertise, and marketing capabilities.
  • Performance-based bonuses tied to campaign performance, lead generation, and measurable marketing growth.
  • Flexible, fully remote work environment that supports productivity and work-life balance.
  • Opportunity to contribute directly to high-impact digital marketing and website growth initiatives.
  • Exposure to a collaborative global team with opportunities to shape marketing strategy and optimization efforts.
  • Long-term growth opportunities with exposure to SEO, PPC, CRO, email marketing, and broader digital acquisition strategies.

Interested in this position?

Apply directly on the company website

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